Marcus Vinicius Arruda Plaisant Mariz Filho

Senior Media Buying

BAD Marketing

Jan 2024 - Nov 2025 (1 year 11 months)

• Led the “Info High-Performance Pod,” managing multi-million-dollar ad portfolios for top-tier info and coaching brands, with a monthly ad spend exceeding $1.5MM USD per client across Meta and LinkedIn. • Consistently achieved an average ROAS of 6.3x across large-scale evergreen and launch funnels. • Reduced CAC by 32% through aggressive creative testing (over 150 ad variations) and full-funnel optimization. • Collaborated directly with U.S. clients in coaching, e-commerce, and education niches to design aggressive scaling roadmaps, driving +210% YoY growth in total leads.

I

Head of Marketing

Imbody Wellness

Feb 2023 - Mar 2024 (1 year 2 months)

• Directed a 360° digital marketing strategy for a premium wellness brand, focused on performance, lead generation, and brand growth. • Managed $50K+ monthly media budget across Meta Ads, Google Ads, and YouTube with weekly optimizations based on conversion data. • Improved average ROAS from 2.3x → 4.1x in 6 months through funnel restructuring and aggressive creative testing. • Scaled qualified lead generation by +145%, while reducing CPL by -37% via segmentation and continuous A/B testing. • Worked with founders on go-to-market strategy and positioning for the U.S. premium wellness audience.

M

Head of Marketing

MBodied Art Studio

Jan 2022 - Jan 2023 (1 year 1 month)

• Designed and optimized multiple high-converting funnels for online programs like Art as a Soul Language® and Wild Women Soul Purpose Journeys, increasing lead-to-client conversion by +42%. • Produced and launched a high-converting VSL that delivered a 4.7x ROAS in the first 60 days. • Managed launches and live workshops, attracting 200+ qualified leads organically and via paid traffic. • Utilized Google Search Console to monitor website and SEO performance, specifically analyzing page indexing, URL visibility, organic search queries, impressions, and click-through rates. This data-driven approach allowed me to identify technical issues affecting landing pages and refine overall content and traffic strategies to improve organic reach.

P

Senior Marketing Manager

Pareto.io

Jan 2017 - Jan 2022 (5 years 1 month)

• Managed over 40 international clients simultaneously, leading a team of 10 people across multiple time zones. • Oversaw $60M+ USD in total ad spend for 7- and 8-figure businesses worldwide. • Directed 360° marketing strategies for e-commerce, education, and SaaS verticals, achieving +80.5% revenue growth YoY and a 30.1% ROAS improvement. • Awarded Best Professional of the Year 2021 for top performance and client satisfaction.

Media Buyer Freelancer

freelance

Aug 2015 - Current (11 years 1 month)

• Media bought for over 100 clients in 25+ niches, including e-commerce, B2B and B2C lead generation • Audited accounts, financial reports, data modelling and forecasting based on their current data & Strategy Planning • Utilized Linear as a project management platform to streamline marketing and growth initiatives, ensuring efficient coordination of campaign tasks, creative requests, and funnel updates across international teams. • Leveraged Linear’s workflow capabilities to track project milestones, manage stakeholder feedback, and align cross-functional efforts between media buying, landing page development, and CRM optimization to meet strict deadlines.

Marcus Vinicius Arruda Plaisant Mariz Filho

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