Marcus Thadeu Gomes da Silva Lead Product Manager

Lead Product Manager

Cortex

Aug 2020 - Oct 2022 (2 years 3 months)

Cortex Intelligence is a data analytics platform for marketing and sales teams. I was responsible for leading product strategy for the Sales Intelligence business unit, being accountable to develop product culture and capabilities for 6 squads. I also led an innovation squad of data science, design, and marketing teams to launch the first Cortex AI Product for CPG industries and retailers called "Cortex Ideal Order"

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Senior Product Manager | Consultant

RISE RETAIL

Jan 2020 - Apr 2020 (4 months)

Rise Retail is a design agency focused into POS performance. I was hired to help them with digital transformation and it was my very first role as 3rd party consultant. I led the assemble of an innovation squad and the prototype of a data driven platform, based on POS optimization and geo-marketing.

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Co-Founder & Head of Product

Samplify Brasil

Mar 2017 - Dec 2019 (2 years 10 months)

Samplify is a Adtech focused on tracking product sampling and customer feedback. My role was to build it from scratch | Product | Marketing | Operations | . From idea and prototyping validation to product market fit and traction in 3 years of operation.

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Data Product Manager

Enox OnLife Network

Apr 2015 - Mar 2017 (2 years)

Enox is an AD Agency and my main role was to create data driven new products to generate new sales opportunities. I was able to create an information management area and deliver innovation with a totally data mindset across the company. From data sales pitches to audience dashboards and instore wi-fi analytics.

Finance Coordinator

Unilever

Jan 2010 - Jan 2015 (5 years 1 month)

In Trade Finance I led project “Ferrari” which was a new system for promotional expenses planning. I actuated as P.O on its development from idea to launch. It resulted into a personal recognition award. (UNILEVER UMTD 2014) In Procurement FInance I was part of project “Phoenix” which was a global tool for material forecast planning. My role as P.O was to represent LA users with developers and to engage more than 80 buyers for product adoption.

Finance Analyst

BNP Paribas

Jan 2008 - Jan 2010 (2 years 1 month)

I was part of a strategic risk area. Smarter spreadsheets and identifying complex data patterns made an incredible foundation for my data & analytical skills.

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Finance Trainee

Empresa Junior Mackenzie Consultoria

Jan 2007 - Jan 2008 (1 year 1 month)

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Cortex

Marcus Thadeu Gomes da Silva

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