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Marcos Aurélio Ferreira

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Performance-driven Digital Marketing & Media Buying Specialist
São José, State of Santa Catarina, Brazil

Contact Marcos regarding: 
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Full-time jobs
Starting at USD1.5k/month
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Timeline


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school
Education

Résumé


Jobs verified_user 0% verified
  • Marketing Agency
    Advertising Media Buyer
    Marketing Agency
    Dec 2024 - Jun 2025 (7 months)
    • Created and managed paid social campaigns focused on lead acquisition for specialized service niches. • Tracked results and technical implementation using Google Tag Manager and Go High Level to ensure data accuracy.
  • N
    Paid Media Strategist
    North American Market (USA)
    Dec 2024 - Jun 2025 (7 months)
    • Executed lead generation strategies in highly competitive markets (Chicago), maintaining a stable CPL of $59.71 within strict target ranges. • Applied creative testing and interest layering in Meta Ads to improve form-completion rates and minimize wasted budget. • Monitored and scaled budgets for multi-location operations, ensuring consistent lead flow for sales teams.
  • L
    Performance Marketing Specialist
    Local Service Industries
    Dec 2023 - Jun 2025 (1 year 7 months)
    • Managed end-to-end lead generation campaigns for high-ticket service providers, focusing on qualifying high-intent local traffic. • Optimized Google Business Profiles to increase local visibility, driving a significant increase in direct calls and location-based inquiries. • Increased daily qualified leads by 100% (from 5 to 10/day) while reducing monthly ad spend through refined geo-targeting and negative keyword management. • Delivered a +158% conversion rate and -32% CPL improvement through continuous A/B testing of landing pages and ad copy.
  • A
    Advertising Media Buyer
    Agency Work
    Dec 2022 - Current (3 years 6 months)
    Niche: Roofing and Waterproofing Creation, management, and optimization of paid social campaigns (Meta Ads) focused on leads. Creative testing, performance analysis, and results tracking using GTM (Google tag Manager) and GHL (Go High Level).
Education verified_user 0% verified
  • IBM
    Introduction to Digital Marketing
    IBM
    Oct 2025 - Current (8 months)
  • Google
    Google Ads Certified
    Google
    Oct 2025 - Apr 2026 (7 months)
    Google Ads Search Certification
  • Google
    Official Google Certification
    Google
    Jan 2025
    Google Ads Search Certification
  • Google
    Google Career Certificate
    Google
    Jan 2025
    Digital Marketing & E-Commerce