Performance Marketing Specialist
Local Service Industries
Dec 2023 - Jun 2025 (1 year 7 months)
• Managed end-to-end lead generation campaigns for high-ticket service providers, focusing on qualifying high-intent local traffic.
• Optimized Google Business Profiles to increase local visibility, driving a significant increase in direct calls and location-based inquiries.
• Increased daily qualified leads by 100% (from 5 to 10/day) while reducing monthly ad spend through refined geo-targeting and negative keyword management.
• Delivered a +158% conversion rate and -32% CPL improvement through continuous A/B testing of landing pages and ad copy.