Business Strategy Analyst (Remote)
Brains-Laboratorio de estrategia e inteligencia de negocios.
Nov 2020 - May 2021 (7 months)
Assessed market tendencies of alcohol industry to define consumer segmentation, of each spirit produced by the client.
•Investigated the current regulations to introduce a new mezcal brand to Mexican market creating an strategy which helped client to saved around 20% of their original budget.
•Created price comparison tables by channels of distribution, mapping the results to show the client the opportunity areas of its current distribution strategy and how to take advantage of it, to increase its market share.
•Formulated pricing strategy based on statistical analysis of spirits in Mexico for positioning client's generic brands, managing to increase sales prices by 50% while maintaining the monthly percentage of bottles sold.