Marco Rodríguez Castillero

Marco Rodríguez Castillero

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Gerente Sr. Marketing Digital
Mexico City, Mexico

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Résumé

Jobs verified_user 0% verified
  • Vexi
    GROWTH MARKETING MANAGER
    Vexi
    Jan 2021 - Current (5 years 10 months)
    Managing areas: Growth and Marketing Direct line 4 people managers, total teamof 4 people • Acquisition, retention and engagement strategies. • Full Funnel Strategy. • New Sales Channels. • Inbound Marketing. • Marketing Affiliation strategies. • Email Marketing (Funnells). • SEO (On Site and Off Site). • Web development (Agile methodology)
  • I
    DIGITAL MARKETING DEPUTY DIRECTOR
    IZZI AND SUBSIDIARY BRANDS
    Feb 2019 - Jan 2021 (2 years)
    Managing areas: Branding and Performance Direct line 2 people managers, total teamof 10people • Growth Marketing (acquisition, retention and engagement) through Email Marketing, SEO, SMS, Social Media, Facebook/Instagram Ads and Google Ads). • Omnichannel Digital Branding campaigns. • Digital channels strategy for customer service ( Salesforce - Marketing Cloud). • Holistic media strategy in order to improve Online Reputation Management (ORM) for izzi in digital media. • Launch of digital campaigns ("izzi Unlimited", "izzi móvil" and "Disney+ in izzi"). • Social Media strategy and Content Marketing strategy for izzi, wizzplus and bestel. • SEO indexing and positioning strategy for izzi and subsidiary brands. • Website management and
  • TVAZTECA
    DIGITAL OPERATIONS SENIOR MANAGER
    TVAZTECA
    Sep 2016 - Apr 2018 (1 year 8 months)
    Managing areas: Social Media (Content Management and Community Management), Digital Design, Ad Operations, Digital Analytics and YouTube (publisher side) Direct line 5 people managers, total teamof 19 people • Video Monetization Strategy (YouTube PFP) for TVAzteca. • Website development such as Landing Pages and eCommerce Websites. Also management of internal CMS for some TVAzteca sites. • On site and Off site SEO (Search Engine Optimization) strategies. • Digital media planning/buying (including Programmatic) and Clustering Audiences (Adobe). • Sales (Integrated product and digital properties of TVAzteca Digital). Fulfillment achievement of the sales target above 100%YoYVs 2016.
  • TVAZTECA
    SOCIAL MEDIA DIRECTOR
    TVAZTECA
    Aug 2015 - Sep 2016 (1 year 2 months)
    Team Management: 4 Content Managers and 18 Community Managers Direct line 4 people managers, total teamof 22 people • Content generation, acquisition and distribution for YouTube, Facebook, Twitter and Instagram of the whole TVAzteca channels and TV Shows. • Content monetization through YouTube video strategy. • Monitoring and Listening activities. • First "Watch with Twitter" implementation in Mexico (Social TV) for "Los Protagonistas" (Sports TV Show).
  • TVAZTECA
    WEB ANALYSIS AND SOCIAL ANALYTICS MANAGER
    TVAZTECA
    Oct 2014 - Aug 2015 (11 months)
    Team Management: 5 • Analysis and reporting of digital assets such as TVAzteca sites, Social Media channels (Facebook, Twitter, Instagram, YouTube) and also Search Engines. • Benchmark analysis Vs Publishers according to TVAzteca verticals. • Managing Digital Analytics tools such as: comScore, DAX (nowAdobe), Shareablee, Sysomos (now Meltwater), Socialbakers, Social Studio. • Online and offline Data Mining (GRPs).
  • T
    DIGITAL MARKETING KAM
    Tv Azteca / Grupo Salinas
    Oct 2010 - Oct 2014 (4 years 1 month)
    Team Management: 3 Community Managers, 1 Analyst, 1 Trafficker, 1 Web Designer, 1 Web Developer, total team of 7 people • Media Planning and Paid Media Optimization for Iusacell Group (Iusacell, Unefon, Totalplay, Iusacell Enlace). • Social Media strategy, content generation and distribution in YouTube, Facebook and Twitter for the main companies of the Salinas Group (Iusacell, Unefon, Elektra, Susalia, TVAzteca Novelas). • First Command Center implementation for Iusacell Group (through Facebook and Twitter) and Salesforce Marketing Cloud implementation.
  • WSI
    DIGITAL MARKETING ACCOUNT EXECUTIVE
    WSI
    Mar 2009 - Oct 2010 (1 year 8 months)
    Team management: 2 Community Managers, 1 Web Developer. total team of 4 people • Digital Marketing assessments for SMEs and big brands. • Website development. • SEM (Search Engine Marketing) campaigns implementation. • SEO (Search Engine Optimization) strategy. • SMO (Social Media Optimization) campaigns implementation. • Partnerships for Affiliate Marketing programs (Automotive agencies, Mortgage Brokers companies, Furniture stores and Moving Gadgets "Segway"). • Sales and Business Development.
  • P
    DIGITAL MARKETING INTERN
    People Source Management
    Jan 2008 - Mar 2009 (1 year 3 months)
Education verified_user 0% verified
  • G
    Google Champions
    Jan 2012 - Dec 2015 (4 years)
  • U
    Digital Marketing Management Diploma
    University ofToronto,Toronto
    Jan 2008 - Current (18 years 10 months)
  • W
    WSI Digital Marketing Certification
    Jan 2008 - Dec 2009 (2 years)
  • Y
    YouTube Certification