Marcela Rivera Chávez

Senior Professional in Communications

Cámara de comercio de Bogotá

Mar 2022 - Current (3 years 6 months)

- Advise the areas on the web guidelines of their products to be communicated. - Propose internal communication campaigns, in specific groups, to improve web content - Give recommendations to the areas about the best viewing practices in mobile and desktop environments. Provide content manager training to previously defined areas.

Web Communicator

Fondo Nacional de Garantías S.A.

Oct 2021 - Nov 2021 (2 months)

- Development communication strategies to improve communication processes, monitor metrics to direct information flows, evaluate messages according to each audience to reinforce the entity's positioning - Website content management.

I

Digital Communicatios Professional

Instituto de Estudios del Ministerio Público

Oct 2020 - Dec 2020 (3 months)

- Generate content for the dissemination and promotion of the offer of products and training services of the IEMP - Support the creation, implementation and coordination of the work schedule, actions and documentation - Associated with the work of content generation, consolidated through publication plans for different digital platforms. - Provide support in the articulation and training of different areas of editorial knowledge of both the Attorney General's Office and the IEMP, to generate content associated with web products.

J

Freelance Journalist

JI Experience GmbH

Jul 2018 - Sep 2019 (1 year 3 months)

- Occasional freelance journalist on topics about Latin-American food for the American Express magazine. - Fiesta de la Tirana: The Madonna and the Devil - Top 8 YouTube channels for cooking enthusiasts The DNA of Arepa

Social Communicator

Ministerio de Energía y Minas

Jan 2017 - Dec 2017 (1 year)

- Communicator for the Citizen Participation and Service group, in charge of promoting the Ministry’s activities for citizens through different service channels. - Administration of the Institution’s website. Improvements were made to fulfill the guidelines of usability, transparency and compliance with information dissemination in line with the On-Line Government strategy. - Writing newsletters focused on citizen participation. Newsletter creation and design to promote the Ministry’s work on Citizen Participation.

Social Communicator – Digital Media

Portal ANI

Dec 2015 - Sep 2016 (10 months)

- Monitoring analysis on the social network accounts of the ANI and its President. - Digital campaign proposal seeking to showcase the achievements and 3rd and 4th generation transport projects - Content management of the website. Response to citizen claims, suggestions and queries through social networks. - Broadcasting accountability or special events through social networks to evidence the agency’s transparency before citizens. - Drafting of the action plan for a digital crisis.

Community Manager

National Center for Historical Memory

Jun 2015 - Dec 2015 (7 months)

- Digital Communicator for the Digital Literacy project intended for victims of the Colombian armed conflict. - Development and implementation of the digital strategy for the virtual community of the Digital Literacy project. - Revitalizing the virtual group by creating contents on digital tools that contribute to highlight initiatives for historical memory. Creation of tutorials on digital tool management to educate the community on digital matters. - Drafting of a document with recommendations for the Virtual Network of Memory Initiatives from a community-manager’s perspective; use, interactions and networking. - Supporting the organization of in-person workshops on digital tools in different cities of Colombia.

S

Head of Social Network Management

SIGLO DATA MMI

Mar 2013 - Feb 2015 (2 years)

- Coordination and supervision of analysis reports on social networks for customers. - Creation and editing of blogs on key topics to measure media exposure. - Making infographics for the business department to be delivered to end customers. Creation, review and testing of queries using a social media monitoring tool (Brandwatch). - Setting up SEO strategies to boost the company’s website traffic. - Managing the budget of the company’s digital media plan in AdWords and Facebook Ads; monitoring and evaluation of keywords. - Leading the Clara Rojas digital campaign for a seat in the Colombian Chamber of Representatives in March 2014. The candidate received consultancy on district topics; a proposal was made for weekly visits to different ci

V

Voluntariado, Visitar familias que viven en condición paupérrima y establecer medidas para asignación de casas gratis

Mar 2011 - Apr 2011 (2 months)

- Es una experiencia fuerte, contundente, pero maravillosa. - Sensibiliza aún más al ser humano frente a los problemas sociales que padecen las comunidades más pobres de Colombia.

A

Voluntariado, Periodista

AIESEC en Colombia

Jan 2008 - Dec 2008 (1 year)

Marcela Rivera Chávez

About

Detail

Timeline

Résumé