Marcelo Bassul
About
Detail
Senior Product Designer
São Paulo, State of São Paulo, Brazil
Résumé
Jobs
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Product Designer SpecialistPOUPEXSep 2021 - Current (5 years 2 months)Main Functions:
- User search
- UX/UI Design
- Product design
- Prototyping
- Usability testing
- Design System Governance
At Poupex I was responsible for researching and creating a Design System that feeds all internal products. Conducted research and strategies for launching and redesigning new products with the main stakeholders involved in the process. We have expressive numbers in reduction of hiring in poupex services, and a plausible quality in the improvement of attendance.- SSpecialist Product DesignerSep 2021 - Current (5 years 2 months)
- ZLead DesignerZello TecnologiaNov 2017 - Jan 2021 (3 years 3 months)As Lead Designer, I was responsible for leading a team of 11 designers, developing strategies to enable mobile application projects focused on product experience. Using Design Sprint techniques, Scrum methodology, focusing on the evolution of the technical and visual performance of the team and, consequently, the deliveries made. Among the clients served, I highlight the products: Mobile Banking by BRB, Nação BRB FLA by BRB, ENEM by INEP, SICONV by ME, School Menu by FNDE, among others.
- ZSenior Product DesignerZello TecnologiaDec 2015 - Nov 2017 (2 years)Main Functions:
- User search
- UX/UI Design
- product design
- Prototyping
- Usability testing
As a Senior Product Designer I was responsible for creating and maintaining digital products for clients in most of the public sector. I created products for millions of Brazilians, impacting countless lives in different areas such as: banking, health, electoral, educational, social and urban. - LLead DesignerDec 2015 - Jan 2021 (5 years 2 months)
- Senior Product DesignerCapgeminiSep 2015 - Nov 2015 (3 months)Researching, testing, evolving and maintaining some mobile digital products from Caixa bank were my main responsibilities, products such as: App FGTS, App Carteira Nacional de Trabalho and mobile banking.
- IVisual DesignerIsobar BrasilMar 2013 - Aug 2015 (2 years 6 months)I was part of Isobar's digital arm, creating digital products and contributing to the strategy of all connections in other areas of the company.
With the client Banco do Brasil, we recreated the bank's website using the techniques of atom design, starting a robust Design System that at the time was not even mentioned by that name. To this day, the product maintains many rules and visual identity developed by the team.
See the case at: https://www.behance.net/gallery/43253437/Portal-Banco-do-Brasil-(Oficial)
For Embratur, we carried out research for a product for a YouTu - BVisual DesignerBaio de Dois DesignMar 2012 - Mar 2013 (1 year 1 month)
- MVisual DesignerMonumenta Comunicao e Estratgias SociaisJun 2011 - Mar 2012 (10 months)Customers served: Caixa, Postalis, Grupo PAR e Embratur.
- MDiretor de ArteMente Aberta MdiasApr 2010 - Jun 2011 (1 year 3 months)
- Visual DesignerMoringa DigitalOct 2009 - Apr 2010 (7 months)
- ECo-founderEstdio CoraJun 2009 - May 2010 (1 year)
- CDesignerCNBC TV18Jun 2008 - Oct 2009 (1 year 5 months)Customers served: Banco do Brasil, Brasil Telecom e Correios.
Education
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- FBachelor's degree, DesignFaculdade FortiumJan 2007 - Jan 2011 (4 years 1 month)
Projects (professional or personal)
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- AppMeiucaNov 2023 - Current (3 years)
Awards
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- 1Prêmio Colunistas 20141 Silver and 1 Bronze awardJan 2014
- 1Prêmio Colunistas 20131 Silver awardJan 2013
- WPrêmio Colunistas 2013Won the Gold Club awardJan 2013
- 1Prêmio Colunistas 20121 Bronze awardJan 2012