Ana Marcela Chica Marketing Data Analyst

CustomerActivation Specialist

Baubap

Mar 2024 - Oct 2024 (8 months)

Customer Activation Specialist As a Customer Activation Specialist at Baubap, I executed strategies for user acquisition, retention, and reactivation, focusing on developing tactics for the referral program and optimizing CRM systems to enhance user experience and boost conversion rates. • Helped develop and manage the new referral platform, increasing acquisition participation by 5%. Coordinated execution of a referrals program strategy with a budget of $90K USD. Brought in 2,000 new users per month through reactivation funnels. Set up and monitored campaigns in Braze, analyzing data to refine strategies and improve remarketing efforts.

Customer Activation Specialist

Baubap

Mar 2024 - Oct 2024 (8 months)

Email Marketing

Platzi

Apr 2019 - Jan 2024 (4 years 10 months)

***Owned Own Channels*** Email - SMS - push and web notifications from 2019 to 2021: • Achieved 40x ROI in email marketing and 20x ROI in web push notifications through acquisition campaigns. Consistently contributed up to 15% of total sales, ranking among the top three channels for acquisition. • Completed successfully two ESP (Sendinblue and Interable) migrations. ***Owned Own Channels for engagement*** Email - WhatsApp - push notifications from 2021 to 2024: • Designed and implemented the engagement lifecycle for the student journey in collaboration with content and product teams. • Focused on re-activation, achieving 30% increase in activation and 18% increase in early membership renewals. • Collaborated closely with the data team

Emailing & Marketing Automation Specialist

Platzi

Jan 2019 - Jan 2024 (5 years 1 month)

Owned Direct Digital Marketing: from I achieved 40x ROI in email marketing and 20x ROI in web push • notifications through acquisition campaigns. Consistently contributed up to 15% of total sales, ranking among the top three channels for acquisition. Completed successfully two ESP (Sendinblue and Interable) migrations. Owned DDM for from Designed and implemented the engagement lifecycle for the student journey in collaboration with content and product teams. Focused on re-activation, achieving 30% increase in activation and 18% increase in early membership renewals. Collaborated closely with the data team to initiate the automation of our communications processes, leading to its adoption by the DDM team in retention and acquisition, thereb

Web Designer - Team Leader

DDB

Jan 2017 - Jan 2019 (2 years 1 month)

Graphic Web Designer

DDB Colombia

Jan 2017 - Mar 2019 (2 years 3 months)

*** Trained DDB teams in Bogotá and Medellín; on strategy, design, layout, and good practices in Email Marketing. BBVA / January - August 2017: • Crafted email design and HTML-CSS templates. • Led the implementation of a module base HTML-CSS structure that improved the production times. Avianca / August 2017 - March 2019: • Led a team of five in creating impactful digital marketing assets, including ads and social media content, optimizing workflow and driving high-quality output. • Led the implementation of the 'Avianca 100 Years' campaign in digital formats, including both animated and static pieces.

Graphic Web Designer

TBWAColombia

Aug 2012 - Dec 2016 (4 years 5 months)

Worked closely with established brands(Sura - Chocolates Jet - Argos -adidas - Nissan - Abbott - Energizer) to implement visual concepts and design assets for digital campaigns. • Designed landing pages in alignment with brand directives. • Created social media posts adhering to brand visual identity. • Customized email marketing templates for effective campaigns. • Developed animated advertisements based on brand guidelines, in coordination with digital media agencies. • Executed design elements and graphics as per established visual directions, ensuring brand consistency.

Graphic Web Designer

Falabella Retail

Feb 2012 - Aug 2012 (7 months)

Mantener acualizada la página de Falabella.com, con las diferentes ofertas del día, asistencia en el seguimiento del tráfico de la página Falabella.com, diseño de landing page para diferentes marcas, diseño de infografías para la compra y uso de diferentes productos, guía de compra animada, para la categoría de colchones, animación de banners para publicidad propia de Falabella.com en diferentes medios, atendiendo a las diferentes especificaciones.

T

Web Designer

TBWA\Colombia

Jan 2012 - Jan 2016 (4 years 1 month)

Created social media posts adhering to brand visual identity. Customized email marketing templates for effective campaigns. Developed animated advertisements based on brand guidelines, in coordination with digital media agencies. Executed design elements and graphics as per established visual directions, ensuring brand consistency.

I

Diseño Web

Instituto Pedagógico Arturo Ramírez Montúfar IPARM

Aug 2010 - Nov 2011 (1 year 4 months)

Estudio de usabilidad para rediseñar y mejorar la página web del colegio,ofreciendo mejores herramientas comunicativas para la comunidad institucional.

Ana Marcela Chica

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