Matteo Arango Gatti Head of Growth & Co-founder at Troop CO

T

Head of Growth & Co-founder

Troop CO

Feb 2022 - Current (4 years 4 months)

- TROOP seeks to make real estate investing simple and accessible in LATAM through a fractional ownership model in rental properties. - Lead the Growth team from the ideation to execution of commercial and marketing data-driven strategies, reaching 26% CMGR in transactions. - Execute online experiments, prioritizing initiatives that contribute to the acquisition of new users (CMGR 20%), accelerate activation, increase retention (32% of our total transactions come from existing users), achieving CAC optimization of 54%.

Business Development Manager

Dynata

Nov 2019 - Feb 2022 (2 years 4 months)

- Southern Europe & LATAM Commercial Team. - Develop sales strategy and tactics for prospective, former, or identified set of customers where billing potential is unrealized. - Develop, expand and leverage the client relationships with focus on developing unrealized revenue through closing sales, effective up-selling and managing client expectations. - Facilitate bid process by qualifying RFP’s, writing proposals, and developing effective pricing for clients. - Plan and track sales activities using the Company’s CRM tool. Establish quarterly and annual goals for assigned territory. Provide annual, quarterly and weekly forecasts for territory. - Support the Client Services Department during the delivery phase to ensure client expectations ar

I

The Integration Challenge

IE School of Human Sciences and Technology (HST)

Apr 2019 - Jul 2019 (4 months)

- Qualitative & quantitative research conducted to obtain insights and further recommendations to answer the research & business objectives. - Worked along with Telefonica on a research project to identify opportunities in the B2B Pay TV market in Latin America.

I

Nielsen Research Challenge

IE School of Human Sciences and Technology (HST)

Jan 2019 - Apr 2019 (4 months)

- Worked along with Nielsen on a research project on how to drive ketchup household penetration and boost sales in Spain. - Qualitative & quantitative research conducted to obtain insights and further recommendations to answer the research & business objectives.

Assistant Brand Manager for Colombia & Venezuela

PHILIP MORRIS INTERNATIONAL

Jul 2017 - Jan 2018 (7 months)

- Marketing | Premium and Mid Brands for Colombia & Venezuela. - Involved in the development of the strategies and marketing plans for the assigned Brand Portfolio in order to support sales volume and market share objectives. - Team work with the brand manager in planning, developing and implementing the annual marketing plans, brand strategy and budget. - Plan the process of new and existing brands activities and lead their development and implementation, working closely with support areas, agencies and third parties. - Track the execution of strategies implementation by field forces in achieving volume targets and conveying messages to retailers and to consumers. - Evaluate and analyze brand performance (sales volume, market, consumer and

Trade Development & Implementation Executive

PHILIP MORRIS INTERNATIONAL

Apr 2016 - Jul 2017 (1 year 4 months)

- Implement the visibility platform for all sales channels according to global guidelines to increase category awareness and follow up the nationwide implementation. - Analyze trade channels and identify needs to coordinate the development of effective communication strategies for different channels through tools such as applications, communication material, online contents, events, etc. - Support in the creation and execution strategy of mid and long-term portfolio/ sales initiatives by the construction of commercial windows aligned to the brands needs and sales capabilities nationwide. - Design and construct commercial trainings for both internal and external sales representatives to guarantee a smooth execution and a correct understandin

Territory Executive

PHILIP MORRIS INTERNATIONAL

Apr 2015 - Apr 2016 (1 year 1 month)

- Serve key POS in a core area of Bogotá, Colombia and take advantage of the customer relationships and knowledge on them in order to maximize loyalty with the company and brands. - Increase the PMI brand's Share of Market by ensuring product volume and availability. - Manage large data sets to comprehend the territory dynamics (including POS segmentation, consumer consumption habits, distribution flows, purchasing triggers, etc.). - Lead the growth opportunities for the brands in terms of availability, visibility, prices, portfolio management, distribution; in order to guarantee brand presence in the POS. - Ensure an efficient use of the trade programs designed for the different channels to maximize Share of Market. - Instruct the business

Commercial Intelligence Trainee

PHILIP MORRIS INTERNATIONAL

Jul 2014 - Apr 2015 (10 months)

- Work along with regional manager and sales team to follow up their implementation of Marketing and Trade Marketing strategies in 22.000 clients in Bogotá and Cundinamarca. - Manage large sales data sets to create follow-up dashboards to optimize the commercial tools execution of 180 sales representatives.

Matteo Arango Gatti

About

Detail

Timeline

Résumé