Maria Paula Henao Digital Marketing Specialist

Digital Marketing Assistant

Loreal

Jan 2020 - Aug 2020 (8 months)

URBAN DECAY and KIEHL’S Marketing animation for DtoC e-commerce websites of the Urban Decay and Kiehl’s brands. Monthly animation plans from elements provided by marketing departments and requests from countries. Consolidation of the information available for monthly workshops with the European marketing departments. Market coordination for flagship launches. Management of email campaigns. Implementation of triggers. Implementation on sites of the animation plan and established promotional actions Monitoring of sites and update of e-Commerce sections, catalog, bug alert Monitoring projects to improve the user experience (especially on Mobile). ALL MARKS Analysis of the results of e-commerce websites of other brands: Lancôme, Biotherm, IT

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Marketing Communication Officer

AC Estudios en el Exterior

Jul 2016 - Jun 2018 (2 years)

Creation of 360 Marketing strategy with emphasis on digital media. Streamline budget optimization on Google and Facebook Analysis of customer service processes Loyalty campaigns Creation of new agreements with international institutions Negotiation of contracts with suppliers and allies

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Marketing Communication Manager

Puchetty

Jul 2016 - Jul 2018 (2 years 1 month)

As a Marketing Communication Manager, I was responsible for monitoring production and negotiating with suppliers to ensure quality and efficiency. I conducted cool-hunting trips to identify emerging trends and created trend panels that inspired future collections. Additionally, I sourced suppliers to find the most suitable options for each product and performed product forecasts to meet the company's objectives. I managed stock levels to ensure timely replacements in stores. Furthermore, I developed a comprehensive advertising strategy utilizing LinkedIn Ads, Facebook Ads, and Google Analytics, which allowed me to create and execute targeted ad campaigns for my shoe brand, enhancing our market reach and engagement.

Digital Strategist - Mercadeo y Publicidad

Davivienda

Jun 2011 - Jun 2016 (5 years 1 month)

Creation of billing strategies for credit and debit cards Customer life cycle optimization Construction of digital strategies for brand positioning Design of ATL and BTL strategies of Diners Club brand Review of creative campaigns for product communication

Maria Paula Henao

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