Manuel Palma SALES & DISTRIBUTION MANAGER///FMCG///TRADITIONAL

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Divisional de Ventas

GRUPO BIMBO.

Jan 2023 - Feb 2024 (1 year 2 months)

• Responsible for prospecting and affiliating clients from the traditional channel, to develop strategies that increase foot traffic and Average Sales. Through technological platforms that allow them to guarantee the competitiveness of the point of sale. • I directed the affiliation of 13,219 clients during 2023, which transacted $331.8 million MXP. Through a team of 80 promoters and 6 business advisors located in CDMX, Puebla, Morelos, State of Mexico and Guerrero. • Implemented a competency-based interview process and training model that allowed us to reduce turnover by 27% vs 2022.

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Regional Sales and Distribution Manager

VIASAT INC.

Jan 2020 - Jan 2021 (1 year 1 month)

Divisional Sales Manager

PHILIP MORRIS INTERNATIONAL

Jan 2004 - Dec 2018 (15 years)

• Developed and consolidated the Comptrollership area, designing the procedures and Score Card for each operation, which enabled the evaluation of each of the country's Logistics Centers to guarantee control of the area's operation. • Established the key performance indicators and classified the distributors based on their risk level for the correct decision making and budget allocation. • Consolidated the operation of distributors, reducing from 54 to 36 logistics centers throughout the country, contributing to a 40% reduction in costs.

C

Controller and Distribution Manager

Jan 2001 - Jan 2004 (3 years 1 month)

Divisional Sales Manager

PHILIP MORRIS INTERNATIONAL

Jan 1999 - Jan 2019 (20 years 1 month)

Credit and Collections Manager

Philip Morris Mexico

Jan 1999 - Dec 2001 (3 years)

• Implemented risk analysis processes in loan granting. • Developed administrative collections, reducing the overdue portfolio from 17% to 9% in one year. • Control of judicial collection, which resulted in the change of external offices and modification of payment schemes.

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Risk Control Manager

MULTIVA, BANCO DEL CENTRO

Jan 1994 - Jan 1996 (2 years 1 month)

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Authorization Supervisor

AMERICAN EXPRESS CO. MEXICO

Jan 1990 - Jan 1994 (4 years 1 month)

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Sales Divisional México 1

GRUPO BIMBO. T CONECTA

B

Credit and Collections Manager

BP AMOCO

V

Regional Sales and Distribution Manager

VIASAT INC.

• Optimized the prospecting and affiliation process, increasing productivity by 35% by incorporating a commercial and financial approach to candidate and population selection. • Developed the balance control and follow-up procedure in all POS, increasing sales of affiliated retail customers by $19,300MXP in November 2020 to $55,500MXP by February 2021 (+187%). • Stabilized the operation and evaluated the implementation model at 1400 POS. Presented my findings to Upper Management showing that profitability and sustainability were not favorable in the long term. • Developed the exit and closure program for this project, protecting Viasat's image and prestige in the affected communities.

Manuel Palma

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