Manuela Sierra
About
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Product Lead at Elementary Logix | Freelance
Manizales, Caldas, Colombia
Résumé
Jobs
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Product LeadElementary LogixNov 2022 - Current (4 years)Lead a hardware product engineering team of multidisciplinary engineers
-Strategically manage sprints and roadmaps to deliver high-quality products on time and within budget
- Develop new product strategies based on market research and stakeholders feedback
- Support leading the strategy and build a high-performing software product team- Research And Development ManagerElementary LogixSep 2022 - Nov 2022 (3 months)- Lead innovation project in the consumer goods sector. Managing the entire roadmap from research to mass production
- Conduct business research for a digital product before launch. Analyzing potential competitors, thriving features and ideal markets - Business Analyst & EngineerElementary LogixApr 2022 - Sep 2022 (6 months)
- Product DesignerfreelanceSep 2021 - Nov 2023 (2 years 3 months)Help national and international clients to take new products from idea to reality. Contributing throughout the process from research to production. Execute design concepts for manufactured products in conjunction with engineering, marketing, production and sales departments for a wide variety of categories. Creation of conceptual sketches, 3D models, identification of ideal materials and manufacturing processes. Achievements:
- Design of a modern menorah for mass production
- Brand identity, user experience and web page of a new dietary supplement. Understanding the needs, wants and fears of the target user to develop a go to-market product.
-Developed a medical simulator for a digital surgery company. Involved contextual - Junior ResearcherUniversidad EafitSep 2020 - Sep 2021 (1 year 1 month)Fundamental research for the extraction of biocompatible materials from animal bones. Lead a group of researchers, design an extraction protocol, direct data collection and analysis. Design and execution of user experience research. Achievements
• Execution of user tests with 30 experts in maxillofacial surgery, neurology and orthopedics, using methodologies such as usability tests, A/B tests, user interviews, surveys, questionnaires and contextual observation.
• Development of an effective protocol for the extraction and mixture of biocompatible materials from animal bone, achieving a compound with successful results in in vitro and in vivo tests. - ResearcherUniversidad EafitJan 2018 - Sep 2020 (2 years 9 months)Responsibilities
• Conduct the foundational research of abdominal closure techniques, their benefits and risks.
• Develop a usable and functional open abdomen device, which could be adapted to the Colombian context.
• Conduct user experience research with surgeons of all experience levels, analyzing qualitative and quantitative data, useful in the iterative design process. Achievements
• Development of an open abdomen device that is 98% cheaper than the most used technique worldwide and 20% safer than one of the most used in Colombia.
• Design and development of an open abdomen simulator that allowed the device to be evaluated avoiding the use of corpses and animals. This simulator is currently used by surgery - SProject ManagerSTUDIO WEB & MARKETINGMar 2017 - Nov 2017 (9 months)Understand customer needs using strategies such as interviews, workshops and surveys. Once the insights were analyzed, the designing of the brand concept and the user experience began.
- NProduct Design EngineerNovum GroupJan 2017 - Jun 2019 (2 years 6 months)Responsibilities
• Research the behavior of pedestrians in the city of Medellin
• Carry out interviews and diaries to understand the context and motivations in all phases of the user-journey
• Design products in accordance with the needs of the city and pedestrians, to then prototype and finally bring the products to market. Achievements
• Design and development of 3 street furniture products for the city of Medellin. Currently in this city there are more than 200 of these designs installed in its streets - ResearcherUniversidad Técnica de Delft (TUDelft)Jun 2016 - Dec 2016 (7 months)Development of an algorithm to preplan forearm computer assisted osteotomies based on 3D scanning. For this research, field observations and desk research were carried out. This research project was done in collaboration with Delft University of Technology and the orthopedic area of the hospital Reinier de Graaf in Delft. This algorithm was also used to develop special cutting guides for forearm extra-articular osteotomies.
Education
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- Foundations of User Experience (UX) DesignCourseraFeb 2022
- Healthcare MarketplaceCourseraSep 2020
- Master of Science - MS, EngineeringUniversidad EafitMay 2018 - Nov 2020 (2 years 7 months)
- Specialist, Product Design ManagementUniversidad EafitJan 2017 - Oct 2020 (3 years 10 months)
Projects (professional or personal)
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- E-VAUniversidad Escuela de Administración y Finanzas y TecnologíasAug 2015 - Current (11 years 3 months)E-VA is an electric bike designed to assist ambulances when the traffic or the conditions don't allow the paramedics to help the patient. It is foldable, contains the adecuate space to store first aid tools and its design allows it to drive through streets easily and without pollution.
- KineticUniversidad Escuela de Administración y Finanzas y TecnologíasJun 2015 - Current (11 years 5 months)Shoe insole designed to reduce child sedentary taking control of the physical activity of children, counting her steps and GPS so that parents can know their location
Awards
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- Premio A3-OEUniversidad Escuela de Administración y Finanzas y TecnologíasJun 2014
- Premio A3-OEUniversidad Escuela de Administración y Finanzas y TecnologíasNov 2013