Manuela Arbelaez

Project Manager

Omnicom Production

Dec 2025 - Current (11 months)

Marketing Specialist

Forest Travel Agency

Dec 2024 - Jul 2025 (8 months)

Led the digital marketing strategy for a luxury travel agency, managing key channels such as social media, paid and organic campaigns, and performance tracking through Google Analytics, Meta Analytics, and HubSpot. Contributed to SEO and Google Ads efforts and led Meta Ad initiatives. Oversaw internal and external communications, built strategic plans with brand partners, and directed a remote creative team. I also led the social media team, focusing on aspirational, visually-driven content. The strategy resulted in around 1,000 new organic followers, 70+ new clients per quarter, and 40 qualified leads from Meta Ads in just six weeks. Additionally, I utilized AI (Artificial Intelligence) tools for 360 marketing strategies, integrating them

Alliances Analyst

KPMG

Oct 2023 - Dec 2024 (1 year 3 months)

- Led the development of strategic partnerships, ensuring strong, long-term relationships with both new and existing partners.
- Collaborated closely with internal teams to align marketing strategies with partner engagement goals, while also overseeing the administrative and operational processes needed to onboard new allies and foster mutual growth.
- Utilized copywriting skills to create compelling presentations and proposals (RFPs) that effectively communicated partnership benefits and attracted new allies.
- Integrated insights from AI (Artificial Intelligence) to enhance partner engagement strategies, ensuring that our approaches were innovative and data-driven.
- Employed performance marketing techniques to mea

Digital Marketing Analyst

KPMG

Jul 2023 - Sep 2023 (3 months)

Managed KPMG's corporate website using Adobe Experience Manager, ensuring that content remained fresh and relevant. Executed paid media campaigns through Google Ads, analyzed performance with Google Analytics, and contributed to shaping lead generation strategies. Created newsletters and landing pages using RD Station, while guiding the design of visual assets across digital platforms. Additionally, I led a team of editors, which required a solid understanding of video editing and AI tools, and I developed a TikTok proposal that, although not executed, showcased innovative digital marketing strategies.

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Communications Lead

Crónica Art

Mar 2023 - Jun 2023 (4 months)

Led the communication strategy for artists and creative projects, managing content across social media, email marketing, and the company's website. Working closely with the design team, I ensured a cohesive visual and narrative identity for each initiative. I was also responsible for building strong relationships with clients and partners, combining strategic vision with a hands-on approach.

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Communication Leader & Artist Manager

ARTRADE

Dec 2022 - Mar 2023 (4 months)

Oversaw content creation for social media, blogs, and newsletters, while curating artist selections and covering events. My work included analyzing performance using Google Analytics and Meta tools and collaborating with the business team to improve visibility, engagement, and sales. I played a key role in repositioning the brand as a more professional and respected name in the art world. Additionally, I utilized video editing and graphic design skills to enhance all content for social media and other digital channels, employing AI tools to streamline the editing process and optimize marketing funnels for better audience engagement and conversion rates.

Master's Degree Marketing Intern

Galería La Cometa

Oct 2021 - Jun 2022 (9 months)

Supported the planning of exhibitions and international art fairs, developed marketing materials and artist dossiers, and managed the gallery's database. Conducted research to scout emerging talent and successfully secured funding for an international exhibition aimed at promoting Spanish artists abroad. Additionally, utilized team management skills to coordinate event logistics effectively, ensuring seamless execution. Employed AI tools to enhance content editing processes and optimize marketing funnels, which contributed to more efficient outreach and engagement strategies.

Copywriter

LaValentina Design

Nov 2020 - Jan 2021 (3 months)

Led the development of strategic partnerships, ensuring strong, long-term relationships with both new and existing partners. Collaborated closely with internal teams to align marketing strategies with partner engagement goals, while also overseeing the administrative and operational processes needed to onboard new allies and foster mutual growth. Additionally, utilized the Facebook platform for targeted copywriting efforts, enhancing engagement with partners. Employed AI tools to optimize the marketing funnel, streamlining processes and improving overall efficiency in partner communications.

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Intern

Bogotá Auctions

Aug 2020 - Dec 2020 (5 months)

Management of Instagram and Facebook, designing the digital strategy and generating weekly content. Use of WordPress for updating auctions, lot information, and the website's main feed. Achieved a growth of more than 500 new followers on Instagram and better organization for the feed.

Intern

Universidad de los Andes

Aug 2019 - Dec 2019 (5 months)

As an Intern at Revista H-ART, I assisted in editorial management by supporting the review of articles and evaluation processes. I was responsible for generating engaging content for Instagram and Facebook, which led to a better visual organization of the Instagram feed, resulting in 300 new followers and 200 new likes on the Facebook page. Additionally, I utilized video editing skills to enhance multimedia content, ensuring a polished presentation across platforms. I also leveraged AI tools to streamline content creation and editing processes, which improved efficiency and effectiveness in our social media strategy.

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Manuela Arbelaez

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