Emmanuel López Maldonado

Emmanuel López Maldonado  new_releases

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Business Analytics & Intelligence Specialist
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • Publicis Groupe
    Business Data Specialist
    Publicis Groupe
    Jan 2025 - Current (1 year 4 months)
    Team Leadership & Client Collaboration • Led a team of 3 members, mentoring them in both technical and soft skills to enhance communication and problem-solving in client-facing scenarios • Acted as a point of contact with the client, ensuring alignment on objectives and continuous improvement through data Business Intelligence & Dashboards • Designed, built, and connected an end-to-end Power BI dashboard, empowering daily business decisions with real-time data • Developed insights and visualizations aligned with key business KPIs, improving speed and clarity in operational and strategic choices Analytics & Decision Support • Performed daily business behavior analysis to detect trends, anomalies, and improvement opportunities across perfor
  • Publicis Groupe
    Digital Data Analyst
    Publicis Groupe
    Jan 2024 - Jan 2025 (1 year 1 month)
    📊 Analytics & Digital Measurement Strategy - Led the development and implementation of full-funnel measurement plans for both e-commerce and non-transactional websites, using robust data layer structures. - Designed and managed complete tracking ecosystems in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom JavaScript-based tagging. - Built automated, real-time KPI dashboards using Looker Studio, enhancing visibility and agility in decision-making. - Conducted QA testing to validate implementation accuracy and maintained clear documentation for developers and stakeholders. 🧠 Product Strategy, CRO & Digital Growth - Led a cross-market consulting project covering 3 web applications in the Caribbean, Puerto Rico, an
  • Globant
    Analytics Analyst
    Globant
    Oct 2022 - Nov 2023 (1 year 2 months)
    • Strategic Measurement Planning for digital assets in Google Analytics 4. • Migrations from Universal Analytics (UGA) to GA4. • Platform setup for both UGA and GA4. • Creation and execution of digital asset consultancy plans and/or diagnostics for web measurement optimization. • Reporting with Looker Studio • Basic and advanced configurations of Google Analytics 4. • Advanced tagging with data layers and custom events (JavaScript).
  • DECATHLON
    Servicio de atención al cliente
    DECATHLON
    Oct 2021 - Current (4 years 7 months)
  • Grupo Éxito
    Auxiliar puntos de pago
    Grupo Éxito
    Aug 2021 - Oct 2021 (3 months)
  • R
    Auxiliar de fabricación
    Riviera marroquinera
    Nov 2020 - Jan 2021 (3 months)
  • C
    Administrador de cafetería
    Caido del cielo
    May 2019 - Dec 2019 (8 months)
Education verified_user 0% verified
  • Google Digital Academy
    Marketing Digital
    Google Digital Academy
    Mar 2022 - Current (4 years 2 months)
  • Politécnico Grancolombiano
    Grado en Administración y Dirección de Empresas
    Politécnico Grancolombiano
    Jan 2020 - Current (6 years 4 months)