Manoj K. Business & P&L Leader | FMCG & Food Service Growth Strategist | GT,

Business Development Manager

Aujan CocaCola Beverages Company ACCBC

Jul 2023 - Jan 2024 (7 months)

Business Setup & Market Expansion: Spearheaded the establishment of Aujan Coca-Cola’s business functions in India i.e. Implementation of phase wise GTM & RTM strategy, while exploring additional markets in SAARC, Africa, Europe, and CIS. Focused on driving growth in the Juice category and expanding market presence.

Sales & Channel Development: Led sales and business development efforts across General Trade, Modern Trade (Reliance, Lulu’s, D-Mart, Q mart etc.), Horeca, Institutions, QSRs, E- Commerce, and Vending Machines. Successfully listed products across all major e-commerce platforms in India, analyzing sales data to refine region- wise strategies.

Trade Marketing & Vendor Development: Developed and implemente

National Sales Manager

Cococart

Nov 2020 - Jul 2023 (2 years 9 months)

Profit Centre Operations & Resource Management: Led profit center operations, formulating business plans, policies, and SOPs. Directed overall operations, ensuring strategic utilization of resources and managing a team of 42 personnel across various channels including General Trade, Modern Trade, E-commerce, Naval Canteens, Horeca, and Food Service.

Category Management & Product Strategy: Managed the category development for premium brands like GODIVA, LINDT, NEUHAUS, and mass- market brands like Kitkat, Cadbury, and Toblerone in Cococart stores. Implemented digital marketing plans and sales campaigns to generate revenue through online channels.

Trade Marketing Strategy & Account Management: Developed and executed

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AGM (PAN India)

Instago Instant Retail India Limited

Feb 2016 - Apr 2020 (4 years 3 months)

Sales & Business Development Leadership: Spearheaded sales, business development, and marketing communications, securing key corporate accounts like Google, HSBC, and Amazon. Focused on both B2B and corporate sales, driving new customer acquisition and retention.

Vending Solutions Implementation & Franchise Model: Launched seamless vending experiences with touch-screen vending machines, introducing e-commerce integration. Developed and implemented a successful franchise model for food and beverage products, focusing on perishables and healthy options.

Product & Performance Optimization: Managed P&L for category and product mix, analyzing sales data to optimize performance across locations. Introduced mobile app in

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Regional Sales Manager (North India)

Vidyut Metallics Limited Super Max Group Thane

Apr 2010 - Jan 2016 (5 years 10 months)

Sales & Distribution Management: Spearheaded General Trade, Modern Trade, Army & Paramilitary Forces Sales and distribution, Logistics & operations across North India, managed a turnover of Rs. 250 Cr with a team of 8 State Heads, 30 District Managers, and 30 FSEs, implementing GTM & RTM strategies.

Channel Development & Marketing Programs: Created new beauty salon and Horeca channels in North India and executed consumer contact programs; also led marketing activation programs to assess their impact and inform future strategy.

Export Market & Modern Trade Analysis: Managed Modern Trade & retail markets in UAE and exported to South America, South Africa, Zimbabwe, and Russia, focusing on increasing revenue and cus

Business Manager (Pan India)

GODFREY PHILLIPS INDIA LIMITED

Dec 2007 - Mar 2010 (2 years 4 months)

Brand & Business Management: Spearheaded the Café Crème brand for the Indian and Sri Lankan markets, managing contract manufacturing and third-party brand roll-outs across European, African, Russian, CIS, USA, and Hong Kong markets.

Marketing & Sales Strategy: Collaborated with international marketing teams (Café Crème, Altadis, Villiger, Davidoff) to plan and execute marketing strategies in retail, modern trade, and Horeca channels in India and globally; designed in-store promotions and POS materials in alignment with brand objectives.

Export & Channel Development: Successfully secured 100% of export targets in the first year, growing exports by 35% the following year; played a key role in establishing Café Crèm

Regional Sales Manager (North India)

Mrs Bectors Food Specialities LtdCremica and English Oven

Feb 2006 - Dec 2007 (1 year 11 months)

Successfully managed sales of Key Accounts in A+ GT & Modern Trade accounts i.e. Reliance Fresh, Big Bazar & Regional MT’s & HoReCa teams to streamline promotional events in Hotels, Key Events, Fairs and shopping malls.
Executed Trade Marketing Strategies for NPD launches-Plan & Align Go to Market Strategy & attained growth in Brand turnover from Rs 90 Lakhs to Rs. 8.52 Cr
Conceptualized and Executed Trade Promotions and Rolling out impactful in-store campaigns in collaboration with Marketing team
Lead IN-store Brand activation programs with 3rd party resources for new launces
Visited all the GT Key Accounts to ensure that Brands are visible and all the BTL guide lines are respected.
Served as key cross-

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ASE

Lotte India Corporation Limited Earlier Parrys Confectionay

Jan 2003 - Feb 2006 (3 years 2 months)

Managed business turnover worth Rs. 3.5 Crores on an annual basis with a team of 10 Sales Representative; played a key role in marketing team which did a Market Research Projects in North India for Gums Launch
Increased GT Distributor number from 8 to 25 & outlet base from 2600 to 8000 and added 40 cycle Sales men as indirect distribution.
Implemented BTL activities across Delhi market through existing Sales resources for better visibility
Leading and implementing channel specific marketing strategies and plans for assigned retailers
Also handled Modern Trade accounts i.e. Big Bazar and Subiksha, Honey Bunny Top

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Sales Officer

Cadburys

Jan 2000 - Jan 2003 (3 years 1 month)

Consecutively for 2 Quarters for highest growth of 30% in the region
Successfully launched & spearheaded the Project “MicroWave” by injecting the various Trade Marketing Inputs across A, B and C class beats and monitor the results and impact of inputs in terms of Overall Sales growth for a period of 6 months and it was later replicated and implemented in other parts of India.
Since my HQ town was biggest Medical centric education town in India, I created specific SKU Unit for hostel canteens thus resulting in huge sales for Bournvita.

Manoj K.

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Manoj K.

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