Manan Maroo Data Analyst

Data Scientist Freelancer

Outlier AI

Feb 2024

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Web Developer and Data Analytics

MBM NGO

Jan 2024 - Current (2 years 8 months)

Built and optimized 5 Google Ad campaigns to drive traffic to MBM's website, achieving a 92% optimization score as measured by Google Ads metrics. • Increased impressions by 50% through campaign refinements, indicating improved campaign performance. • Created an analytics report encompassing all campaigns for stakeholders' review, providing insights into campaign effectiveness. • Developed and trained over 30 LLM and machine learning models, demonstrating proficiency in model creation and training. • Crafted original prompts to enhance model performance and effectiveness, showcasing innovative problem-solving skills. • Optimized code efficiency to streamline model development processes, exemplifying a commitment to improving workflow p

Data Scientist Co Lead

Bayer

Sep 2023 - Dec 2023 (4 months)

• Extracted crucial occupation and lifestyle insights from 1M+ records, leveraging AWS, Snowflake, Databricks, and Tableau to contribute to the development of targeted personas. • Utilized Machine Learning modeling techniques to create targeted personas, enhancing the effectiveness of marketing strategies for 10+ products. • This process facilitated the alignment of marketing efforts with customer demographics, resulting in improved campaign targeting and higher conversion rates.

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Teaching Assistant and Library Assistant

NJIT

Jul 2023 - Dec 2023 (6 months)

Using SQL for more than 5 years and have been using it in all the projects.

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[Financial Startup], AI Intern

Boost Money

Jun 2023 - Jul 2023 (2 months)

• Designed an entity extraction model utilizing BERT models, achieving a 92% accuracy rate and enhancing data processing efficiency. • Implemented custom entity extraction using Hugging Face models to categorize database information effectively. • This approach improved data organization and accessibility, optimizing data-driven decision-making processes and enhancing overall workflow efficiency.

Data Science Intern

Snaphunt Pte Ltd

Jan 2022 - Jun 2022 (6 months)

• Developed a Job Recommendation System using Python, git, and Machine Learning techniques, enhancing job search outcomes with a model accuracy of 94%. • Collaborated on implementing unique features for the company's website, leveraging technologies such as FastAPI and MongoDB to improve user experience and functionality. • These contributions streamlined job search processes and enhanced website functionality, resulting in improved user engagement and satisfaction.

Teaching coordinator

Manipal University

Jul 2021 - Nov 2021 (5 months)

Used visualization tools like tableau, power BI and google studio.

Co-Founder

Petals Group

Jun 2018 - Dec 2021 (3 years 7 months)

• Achieved a 20% increase in website conversions and 30% growth in foot traffic, measured through comprehensive analysis of website and foot traffic trends and implementation of data-driven strategies. • Improved productivity by 50% through the development of streamlined operational procedures, resulting in enhanced efficiency and reduced costs. • Enhanced brand visibility and customer engagement by orchestrating impactful social media marketing campaigns, expanding online presence and attracting a diverse customer base.

Manan Maroo

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