Malik Rashid AI-Powered Facebook Ads Strategist | Marketing Director | DTC

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Marketing Strategy Consultant

N Media

Dec 2024 - Current (1 year 11 months)

Customer Service Sales Specialist

MCB Bank Limited

Jun 2015 - Jul 2015 (2 months)

⟣ Customer Service (Phone, Email, Inperson)
⟣ Inperson & Online Lead Generation
⟣ Assistance with Accounts, Sales projections and customer handling
⟣ Helping Customers with Documents, Checks, Receipts
⟣ Assisting the manager to bring in more customers and sales

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Co-Founder

ReachWise

Jun 2024 - Current (2 years 5 months)

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Digital Marketing Manager

Awakening Agency

Jun 2023 - May 2024 (1 year)

⟣ Identified and implemented all the tracking, custom events, and API to better attribute and understand user behavior for business growth.

⟣ Developed and implemented proven social media advertising on TikTok and planned for YouTube and Facebook tailored to client goals and audiences.

⟣ Led the project ensuring effective testing for the growth and scalability of the brand

⟣ Team collaboration and brainstorming are used to develop creative concepts and scripts based on the creative brief and real data from the ad account.

⟣ Lead strategy discussions with client and project manager providing expert recommendations on every aspect of campaign performance.

⟣ Solid account structure for c

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Digital Marketing Manager

LogoItech Best Graphic Design Agency in New York nyc

Jan 2023 - Current (3 years 10 months)

⟣ Oversaught the planning, execution, and optimization of campaigns on platforms such as Meta, Instagram, Google, and TikTok, ensuring they meet performance metrics and deliver a strong return on investment.

⟣ Consistent monitoring and analyzing campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement.

⟣ Managed to allocate a monthly ad budget effectively across accounts, ensuring optimal spending and adherence to client financial parameters.

⟣ Having to see the latest developments in social media advertising, across platforms, to incorporate innovative practices into campaign strategies.

⟣ Developed comprehensive strate

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Marketing Manager

Burten Hyde

Jun 2022 - Dec 2022 (7 months)

⟣ Full-scale audit of all the advertising and marketing efforts to understand the dynamics of the situation and provide a solution.

⟣ Ensure all purchased media placements align with campaign goals and appear as planned across Facebook and Instagram.

⟣ Conduct market research to identify trends, competitor strategies, and new opportunities for campaign success.

⟣ Audience research and testing had played huge impact on driving the conversions and ROI for the brand.

⟣ Drive measurable impact through cutting-edge strategies and technologies backed by the latest trends and marketing experiments.

⟣ Share insights and learnings with the broader team to foster continuous growth and innovation.

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Digital Marketing Manager

H Creative Group

Apr 2022 - Feb 2024 (1 year 11 months)

⟣ Execution of full-funnel campaigns for high-impact social media growth strategy.

⟣ Brainstorming, Collaborating & Mentoring Junior creative performance marketers for better performance management.

⟣ Ability to implement tracking, API, and custom events for different clients based on their business goals.

⟣ Supervise, Launch, manage & optimize campaigns across platforms like Meta, Instagram, Google and TikTok.

⟣ Partner with the Sr. team to own the end-to-end development of strategy & execution along with designers, copywriters, developers, and client success manager.

⟣ Recommendations and adjustments based on campaign data, metrics, and overall business performance including CRO.

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Marketing Director

Acceleratedx

Apr 2022 - Current (4 years 7 months)

⟣ Identify high-impact, low-cost paid media opportunities tailored to each startup & brand.

⟣ Lead Marketing & Advertising projects, ensuring effective brand awareness and growth across channels

⟣ Supervise marketing teams and guide them for seamless campaign execution.

⟣ Develop and implement a high-impact social media strategy across paid media channels

⟣ Oversee Key performance metrics—CPA, CR, AOV, ROAS, CAC, LTV, MER, and more—ensuring sustainable growth.

⟣ Build, maintain, and communicate a clear creative, design & ad concepts testing roadmap for each client.

⟣ Analyze data and create actionable reports to enhance engagement, reach, and ROI.

⟣ Stay updated

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Marketing Director

Adaptive Media Solutions Pvt Limited

Oct 2021 - Current (5 years 1 month)

⟣ Directed performance marketing to enhance brand visibility through effective branding guidelines and proven ad frameworks.

⟣ Conduct extensive research for brands to develop effective and insightful content for marketing campaigns.

⟣ Led cross-functional teams, fostering collaboration to achieve marketing objectives.

⟣ Develop and implement a high-impact social media strategy across Facebook, Instagram, Google, TikTok, and Snapchat.

⟣ Align marketing efforts with company revenue goals and new offer launches.

⟣ Design and refine systems and automation to optimize workflows and enhance content production.

⟣ Stay ahead of trends, platform updates, and best practices to outperf

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Marketing Manager

London Consulting Digital

Jun 2021 - Dec 2022 (1 year 7 months)

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Digital Marketing Manager

Logik Freight International Limited

Apr 2021 - Mar 2025 (4 years)

Marketing Manager

PinchForth

Nov 2020 - Dec 2021 (1 year 2 months)

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Digital Marketing Manager

Texas Manukau Event Centre

Jul 2020 - Current (6 years 4 months)

⟣ Develop and implement data-driven marketing strategies to support business objectives.

⟣ Oversee branding and creative development to ensure consistency across all platforms.

⟣ Track and analyze marketing performance metrics to optimize ROI.

⟣ Supervision for customer support, and the social media team to ensure timely response management and stellar customer experience.

⟣ Consistent measurement and reporting on leads, response rate, and conversion rate to ensure the maximum impact for business success.

⟣ Brainstorming creative ideas, visuals, and video production for effective positioning of the brand across channels.

⟣ Pushing time and event-specific offers by keeping the

Facebook Media Buyer | Adwords

Upwork

Dec 2019 - Nov 2020 (1 year)

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Digital Marketing Manager

NorthAble Matapuna Hauora

Dec 2019 - Jul 2022 (2 years 8 months)

Responsible for digital Marketing for the entire brand

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Digital Marketing Manager

Logic Fence

Sep 2019 - Feb 2024 (4 years 6 months)

⟣ Research & development to find the ideal customer profiles from messaging, pains, and conversations standpoint to pinpoint their pains, problems, and wants.

⟣ Ad Accounts Audit to review what was done, what worked, and what didn’t to explore areas of improvement.

⟣ Setting up the Accounts, Tracking, and APIs from the ground up along with Reporting templates and appointment systems in place.

⟣ Inputs on copy, visuals, video content, and recommendations on what should be created and how it must be tested.

⟣ Monitor and manage all ad campaigns and adjust as necessary, including daily monitoring/pacing budgets.

⟣ Identifying needs to improve the lead's quality and exploring different cha

Website/Facebook Upgrade

Upwork

Sep 2019 - Jan 2020 (5 months)

⟣ Full-Funnel Setup for Marketing & Advertising
⟣ Lead Generation for Home Fencing & Real Estate
⟣ Digital Advertising and Creative Strategy
⟣ Customer Support

Marketing - Online Tech Support

Upwork

Jul 2019 - Current (7 years 4 months)

Simple Deliverables & Support

⟣ Facebook Advertising
⟣ Online Marketing tech support.
⟣ Landing Pages/Website Optimization & CRO Insights
⟣ CRM
⟣ Lead Generation & Follow Up
⟣ Google Workplace Setup
⟣ Admin Support, Automations, Email and more
⟣ Assisting with hiring Sales Agents for their campaigns

Google Workplace & Security Setup for Brands

Upwork

May 2019 - Aug 2019 (4 months)

Helping Brands
⟣ Set up their Google workplace corporate accounts

⟣ Proper safety and security parameters to ensure none of the unwanted emails or spam could reach official inboxes & Vice-Versa.

⟣ Lead generation & business development was also the part.

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Sales Marketing Administrator

BBRents

Nov 2018 - Jan 2019 (3 months)

In the role of Sales Marketing Administrator, I was primarily responsible for lead generation and customer qualification on a part-time basis. My key responsibilities included:

⟣ Processing Guest Cards
⟣ Lead Generation
⟣ Processing Rental Applications
⟣ Tenants Follow Up
⟣ Background Criminal Check Reports
⟣ Google Documents Processing and Management
⟣ Admin Support

Additionally, I managed various organic and paid marketing tasks, which contributed to the overall effectiveness of our lead generation efforts. This included optimizing administrative processes to enhance efficiency and support the marketing team's objectives.

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Lead Generation, Social Media Advertising & Admin

Orange Ave Realtors LLC

May 2017 - Apr 2020 (3 years)

⟣ Responsible for Social Media Marketing & Customer Support
⟣ Digital Advertising strategy to drive leads and sales
⟣ Supervising team to streamline the process from advertising to customer support till to the sale happens.

Some of the roles I played in this dynamic position:

⟣ Social Media Strategy
⟣ Virtual Assistant Manager
⟣ Social Media Marketing
⟣ Appfolio Property Manager ( Tenant Screening)
⟣ Real Estate Marketing Buying, Selling, Renting
⟣ Craigslist/Business Classified Ads
⟣ Email Management
⟣ Email Marketing ( Mailchimp, MLS)
⟣ Lead Generation
⟣ Follow-Ups
⟣ Data Entry
⟣ Landing Pages & Automations
⟣ Admin Support

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Marketing Specialist

Outsource Office Staff

May 2017 - Aug 2017 (4 months)

⟣ Managing organic socials
⟣ Managing paid advertising & creative strategy
⟣ Overseeing & Reporting on lead generation and closing
⟣ Content calendar and community management
⟣ Customer support service

Digital Marketing Manager

Upwork

Feb 2017 - Current (9 years 9 months)

⟣ Full-scale audit of all the advertising and marketing efforts to understand the dynamics of the situation and provide a solution.

⟣ Ensure all purchased media placements align with campaign goals and appear as planned across channels like Facebook, Instagram, Google, TikTok.

⟣ Conduct market research to identify trends, competitor strategies, ideal customer profiles from messaging, pains, and conversations standpoint to pinpoint their pains, problems, and wants for campaign’s success.

⟣ Share insights and learnings with the broader team to foster continuous growth and innovation.
Communicate results and strategic recommendations to clients and leadership in a clear, actionable manner.

⟣ Dev

App Store Optimization & Lead Generation

Upwork

Feb 2017 - Oct 2017 (9 months)

Store Listing of Apps on Google Play Developer Console
Localizations of games/apps
Back-linking of Games/apps
Keyword Research & Content Optimization

Generate Reviews to get more downloads
Social Media Marketing Facebook, Twitter, Youtube Etc
Shortening the urls of the apps/games to make it brief and post it on social media rather than a longer one
Youtube Commenting on relevant videos with apps links to generate more traffic
Promotions of apps through different websites on the internet
Completed 3 to 5 most comprehensive projects about data entry from PDF to Excel
Any other assignment as and when required by authorities.

Credit Risk Specialist | Customer Support

Standard Chartered Bank

Oct 2015 - Jan 2016 (4 months)

Worked as Officer (Documentation) & Customer Support, responsibilities includes;

⟣ Documentation Management
⟣ Handled a Portfolio of 213 Corporate Accounts
⟣ Complete Scanning of Accounts by Ensuring Understanding and Safe Custody of Critical Documents.

⟣ Complete lodgment of Documents Related to Accounts into the ICDMS System as Per LODH (List of Documents Held).

⟣ Through Understanding Different Types and Categories of Documents, I came to know how to work Under Pressure without losing Efficiency and Effectiveness in Achieving Targets required by Management.

Responsibilities also includes data science and analysis

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Store Assistant, Procurement, Business Development

M Yousuf Eng Works

Dec 2014 - Jun 2015 (7 months)

⟣ Recording of all Purchases
⟣ Inward Gate Pass and Physical Inspection of Goods/Materials
⟣ Maintaining full day summary about how much Material is Issued to whom
⟣ Charging off the Summary
⟣ Maintaining Store Ledgers and matching the balance with ground balance
⟣ Customer Inquiries, Fulfilling of orders, Maintaining accounts

Any shortage or close to end material's demand sent for approval to the finance department

Intern | Small Freelance Gigs | Part Time Jobs | Study (MBA)

NoCompany

Aug 2011 - Nov 2014 (3 years 4 months)

During this period I have worked part-time along with my studies and had diverse experience of working in accounts, marketing, customer support, and sales jobs as I was studying as well as working on my projects led me to acquire hardcore working experience.

This is how it went: Freelance
⟣ MBA Starts
⟣ Got data entry and customer support gigs.
⟣ Start promoting apps, games & social pages
⟣ Started helping businesses & more work came in
⟣ Social media marketing & management gigs.
⟣ Understood email and Lead Gen by the virtual client who helped me learnt along the way.

Malik Rashid

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Malik Rashid

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