Malik Alexander Principal of North Star Signals, a GTM Engineering Firm

AI Gtm Engineer

Adlib

Apr 2026 - Current (4 months)

Joined Adlib as a GTM engineer responsible for the systems and data infrastructure behind the company’s sales motion. Built and maintained workflows across the revenue lifecycle, spanning inbound routing, account-based plays, pipe acceleration, and pricing, while keeping the CRM, enrichment, and reporting stack aligned and reliable. • Engineered enrichment, scoring, and routing workflows that qualified inbound and outbound leads against ICP criteria and assigned them to the right rep without manual triage. • Partnered with cross-functional SMEs in sales, marketing, and pricing to translate proven human playbooks into production AI systems. • Designed end-to-end agent architectures spanning prompt design, tool integrations, and CRM read/writ

Startups Operations Analyst III

Zendesk

Apr 2026 - Current (4 months)

Brought into Zendesk’s Startups team to build the technical infrastructure that lets the org scale, supporting a fast-moving GTM team that needs its systems to actually drive revenue, not just report on it. Translated high-level strategy into seamless backend execution and built the underlying data architecture that keeps systems aligned across the wider GTM stack. • Architected and deployed a centralized RevOps data lake using Snowflake and SQL to eliminate data silos and establish a single, reliable source of truth across the team. • Orchestrated end-to-end data pipelines feeding operational tracking in Airtable and BI dashboards in Tableau, giving the team actionable insights they could operate from immediately. • Leveraged Claude Code t

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Principal & Lead Gtm Architect

NORTH STAR SIGNALS

Jan 2026 - Current (7 months)

Established a boutique GTM engineering consultancy to architect automated revenue infrastructure for Seed-to-Series B SaaS startups and elite agencies. Acts as a fractional architect to replace manual revenue operations with scalable code and rigorous data governance. • Engineered complex, multi-stage enrichment waterfalls using Clay and SQL based logic to score, qualify, and route leads in real-time, effectively replacing the workload of manual SDR teams. • Served as the Technical Sheriff for client HubSpot and Salesforce instances, enforcing strict partition strategies, API limits, and data hygiene protocols to ensure transaction readiness for diligence and exits. • Deployed self-hosted n8n architectures to orchestrate high-volume operati

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Gtm Engineer

FORGEWORKS.AI

Nov 2025 - Current (9 months)

Brought in as a Clay specialist for a fast growing RevOps agency and official HubSpot partner. Served as the GTM engineer for Forgeworks.ai’s B2B SaaS clients and used Clay to turn go-to-market strategy into practical enrichment, routing, and ICP scoring workflows across HubSpot and the wider GTM stack. • Built Clay-based enrichment and routing workflows that combined firmographic, technographic, product usage, and intent data into prioritized account and contact lists for sales and marketing. • Designed master account and contact tables that kept Clay, HubSpot, Salesforce and other GTM tools aligned on fields like ICP fit, buying stage, and role, tightening handoffs between marketing and sales. • Orchestrated end-to-end Clay workflows that

Marketing Campaign Analyst

Mayo Clinic

Sep 2025 - Current (11 months)

Owned GTM measurement and campaign operations for Mayo Clinic Labs, aligning Marketing, Sales Ops, CRM, and Customer Success on shared definitions and workflow standards. Took ownership of stalled and fragmented projects, locked scope and milestones, unblocked dependencies, and delivered releases so the stack produced consistent, comparable reporting. Drove the cross-functional operating rhythm from plan to launch to readout, translating leadership questions into clear measurement plans and system requirements. • Embedded as a GTM engineer for the Labs division of a multi-billion-dollar organization; audited, streamlined, and automated workflows across Marketing Ops, Sales Ops, CRM, and Customer Success to improve data quality and reduce ma

Marketing Revenue Analyst

Restaurant365

Sep 2024 - Jul 2025 (11 months)

Audited and optimized Salesforce Lightning and Marketo databases to improve data accuracy and lead management processes. Created dashboards and reports that were presented to senior executives, driving strategic decisions. Conducted research to validate accounts and align the database with business goals, regularly collaborating cross functionally with Marketing and Revenue Operations teams. • Developed detailed dashboards and reports using Salesforce, Power BI, and Looker Studio, facilitating informed decision making and leading to the deletion or conversion of tens of thousands of leads. • Conducted in-depth account research to validate database entries and ensure alignment with company goals, leveraging advanced data manipulation in Exce

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Marketing Data Analyst

TOGETHERWORK HOLDINGS

Apr 2022 - Sep 2025 (3 years 6 months)

Oversaw the management of a comprehensive marketing database and developed segmentation strategies for Central Hub, which encompassed more than 20 different lines of business across 4 business units. Managed data import, cleansing, appending, and quality assurance tasks, ensuring the accuracy and reliability of both a number of HubSpot instances as well as a comprehensive Salesforce Lightning database, all while negotiating and balancing the needs of all stakeholders. • Served as half of a two-person Marketing Operations team for more than 20 SAAS companies, contributing by drafting SOPs, holding trainings, managing parts of the tech stack, collaborating with the wider RevOps team on joint initiatives, meeting with vendors and responding to

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It Business Consultant / Low Code App Developer

On Purpose Now Enterprises

Feb 2022 - Jun 2022 (5 months)

Provided assistance with application development and WordPress website design, showcasing versatility and adaptability in handling diverse projects. Utilized strong troubleshooting skills to identify and resolve various issues related to the game, ensuring it aligned with customer requirements and expectations. • Led the design and cleanup efforts of a Google AppSheet based game project, serving as the primary developer. • Followed Agile principles, making use of Pivotal Tracker and keeping the team regularly updated. • Adapted to additional application development tasks, showcasing the ability to learn and apply new technologies to meet project requirements effectively. • Regularly met with stakeholders, including the Project Manager and t

Underwriter / Data Entry Specialist I

Intuit

Nov 2021 - Apr 2022 (6 months)

Assisted in the management of several large-scale Google Sheets/Excel databases, ensuring accurate and up-to-date information for streamlined loan forgiveness processes. Utilized in-house software, COLR, to meticulously process loan and loan forgiveness applications, conducting thorough checks to identify and rectify errors. • Played a key role as part of the QuickBooks Capital team, focusing on PPP loan forgiveness, resulting in the successful forgiveness of tens of millions of dollars. • Proactively tracked down missing documents by engaging in effective email correspondence with customers, ensuring the completion of required documentation for loan forgiveness.

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Data Entry Specialist

Stonegate Capital Partners

Jun 2021 - Nov 2021 (6 months)

Utilized various tools and platforms, including Excel, Salesforce, Fintrx, Zoominfo, and more, to perform accurate and efficient data entry work, ensuring data integrity and enabling informed decision-making. • Played a critical role in executing data-related projects for Scott Griffith, CEO, providing personalized support and contributing to the successful completion of high-priority initiatives.

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Graduate Assistant

Center for Instructional Technology

Aug 2019 - May 2020 (10 months)

Served as the first line of defense for University IT issues, effectively managing and resolving technical challenges through the online ticketing system Helpspot. • Provided comprehensive assistance to students, faculty, and administration, offering support and guidance on various software platforms, including Blackboard and other software applications.

Malik Alexander

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