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Malik Alexander

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Texas, United States

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work
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Jobs verified_user 0% verified
  • S
    B2C Data Architecture
    SMARTHEAD CO.
    Feb 2026 - Current (3 months)
    Retained to re-architect the data infrastructure for a high-volume "Creator Quiz" funnel, migrating from legacy sheets to a warehouse-native B2C stack.The Architecture: Designed a consumer data pipeline that captures thousands of quiz responses via Google Forms, normalizes the data in Snowflake, and orchestrates segmentation logic via n8n.The Segmentation: Built complex logic to tag and route consumers based on quiz answers, creating distinct "Avatar" journeys that drive higher conversion rates than generic blasts.The Scale: Engineered the system to handle high-velocity B2C traffic, replacing fragile Google Sheet formulas with robust SQL transformations to ensure 100% data accuracy for marketing automation.
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    Strategic Infrastructure Partner
    GTM OPS AGENCY
    Jan 2026 - Current (4 months)
    Retained as the technical GTM partner to white-label automated outbound infrastructure for the agency's portfolio of B2B SaaS clients.The Scope: Architecting the "Revenue OS" for the agency's portfolio, replacing manual SDR workflows with automated Clay & n8n waterfalls.The Integration: Serving as the backend engineering arm for high-level strategy, translating go-to-market playbooks into executed code and automation.The Partnership: Advising on data stack modernization and GTM engineering for key agency partners.
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    RevOps Agency Partner
    FORGEWORKS.AI
    Nov 2025 - Current (6 months)
    Served as the specialist GTM Engineer for a fast-growing HubSpot partner, white-labeling Clay infrastructure for their B2B SaaS clients.The Build: Engineered end-to-end Clay workflows that ingested raw firmographic data, enriched it via Waterfall providers, and scored it against ICP models before routing to Sales.The Automation: Built and maintained complex n8n orchestrations to trigger webhooks, sync clean data to CRM, and push Slack alerts for high-intent leads, replacing manual CSV uploads.The Outcome: Designed master account tables that kept Clay, HubSpot, and GTM tools aligned on buying stage and role, creating a single source of truth for the sales team.
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    Enterprise Transformation
    Mayo Clinic Laboratories
    Sep 2025 - Current (8 months)
    Retained to overhaul GTM measurement and campaign operations for the Labs division of a multi-billion-dollar organization.The Architecture: Built a Marketing Analytics data lake in Microsoft OneLake, combining disparate data sources (Contacts, Spend, Journey) into SQL-modeled tables for executive reporting.The Integration: Deployed Clay to compute Campaign/Account fit scores and push routing-critical fields directly into Eloqua/Dynamics, bypassing legacy manual scoring.The Pipeline: Implemented automated pipelines spanning from ad platforms to BigQuery and Fabric, replacing manual export processes with real-time visibility.
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    Principal
    NORTH STAR SIGNALS
    Jan 2025 - Current (1 year 4 months)
    Founder and Lead Architect for a boutique GTM Engineering consultancy. Delivering fractional RevOps architecture and automated outbound systems for high-growth partners.
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    Principal
    NORTH STAR SIGNALS
    Jan 2025 - Current (1 year 4 months)
    Founder and Lead Architect for a boutique GTM Engineering consultancy. Delivering fractional RevOps architecture and automated outbound systems for high-growth partners.
  • Restaurant365
    Data Auditing
    Restaurant365
    Sep 2024 - Jul 2025 (11 months)
    Contracted to audit and optimize Salesforce/Marketo databases for a high-volume SaaS provider.The Cleanup: Conducted deep-dive audits of the Salesforce Lightning database, leading to the deletion or conversion of tens of thousands of junk leads.The Scale: Scaled Zapier no-code automations across the GTM stack to handle error handling and QA, reducing manual intervention by 40%+.
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    Marketing Data Analyst
    TOGETHERWORK HOLDINGS
    Apr 2022 - Sep 2025 (3 years 6 months)
    Served as the operational backbone for a portfolio of 20+ SaaS companies/Business Units.Scale: Managed the marketing database and segmentation strategy for "Central Hub," servicing 4 distinct business units and 20+ lines of business.Infrastructure: Operated as a HubSpot Super Admin across multiple portals, managing user permissions, data hygiene, and the delicate HubSpot-Salesforce sync mappings.Leadership: Directed a team of 3rd-party data analysts (contractors) to execute massive data cleaning and list-building projects, establishing the early "North Star" delegation model.Impact: Implemented a comprehensive data import framework that reduced error rates by ~100% and optimized data integrity across the organization.
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    Strategic RevOps Partner
    Creo
    Retained as Creo's official GTM Engineering partner to architect automated sales infrastructure for Creo's portfolio of B2B SaaS clients.The Partnership: North Star Signals serves as the technical execution arm for Creo's revenue operations strategy. We design and deploy the "Revenue OS" that allows Creo's clients to scale outbound velocity without adding manual headcount.The Scope: Architecting the Source of Truth, deploying automated enrichment waterfalls, and building smart routing infrastructure.
Projects (professional or personal) verified_user 0% verified
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    The "RevOps Backbone" (HubSpot x Airtable x Zapier)
    Problem: Inbound leads were getting lost; no visibility on SLA misses.Solution: Stitched together a detection system. Used Clay to write "Fit Score" to HubSpot instantly.Result: Routed SLA misses to an Airtable QA board via Zapier, allowing for rapid friction spotting and conversion lift.
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    The "Perfect Sync" (Salesforce x Zoho x Clay)
    Problem: Marketing and CRM data were out of sync; reps were chasing dead leads.Solution: Established Salesforce as the "Source of Truth." Built automations to enrich new leads instantly via Clay, queue them for engagement, and track handoffs.Result: Engagement status matches everywhere; lists stay aligned without manual cleanup.