Director of Performance Marketing
Daily Ecom Group inc
Feb 2024 - Current (2 years 5 months)
As Director of Performance Marketing at DailyEcom, I lead the strategic planning and execution of data-driven marketing initiatives to drive customer acquisition, revenue growth, and brand visibility. My role encompasses: Strategic Leadership: Developing and implementing comprehensive performance marketing strategies across multiple channels, including paid search, social media advertising, and affiliate marketing. Campaign Management: Overseeing the end-to-end management of marketing campaigns, from concept to execution, ensuring alignment with business objectives and KPIs. Data Analysis & Optimization: Utilizing analytics tools to monitor campaign performance, extract insights, and optimize for maximum ROI. Team Collaboration: Working clo