Mariajosé Tarazona
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Graphic designer
Canada
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Jobs
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- SGraphic designerSoins KarismaAug 2022 - Current (2 years 10 months)Led a 4 person team during a SaaS quick organizational growth, directing and performing design related activities as well as assisting management with business operations matters. • Coordinated the implementation of company-wide technological platforms, taking charge from the planning to the development phase. Collaborated with diverse stakeholders involved in administrative, software development, and UX/UI design aspects of the project. • Generated marketing and graphic assets for 6 distinct communication channels, encompassing both B2B and B2C models. This effort resulted in an impressive brand exposure surge of 700 clients within a 6-month period. • Managed the art direction for the company's social media accounts, crafting brand guideli
Marketing retail internalpinaJan 2022 - Jun 2022 (6 months)- Creation of innovative experiences for consumers - Content for social media - Definition of tone and graphic elements for digital and physical communication - Consumer analysis, planning the BTL activities - Identify advertising needs for the digital communication and POP Material • Identified the specific needs of 5 diverse retail stores for their advertising campaigns and devised graphic solutions in eCommerce and printed formats. As a result, achieved a notable increase in social media engagement by over 10%. • Developed concepts and finalized 2D illustrations, sketches, and storyboards for the interior design of retail stores. • Produced designs, sample layouts, email templates, social media posts, and digital content to facilitate in- TGraphic and retail designerTint CaféMay 2021 - Nov 2021 (7 months)- Creation of the communication strategy - Corporate identity redesign - Content for social media - Packaging redesign - Copywriting for social media and POP material • Conceptualized the complete graphic identity for the brand as part of an organizational overhaul, reimagining the corporate identity based on the company's positioning objectives. • Successfully created and redesigned the packaging system, resulting in a revitalized brand image and a remarkable 70% increase in the customer base. • Developed an impactful branding strategy and crafted compelling elements for social media, digital ads, brand events, and website design, collaborating closely with designers and administrative staff to drive business growth. • Coordinated the prod
Education
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- CCourse digital marketingCámara de Comercio from BogotáJan 2022 - Jun 2022 (6 months)
- Digital marketingGoogleJan 2021 - Dec 2021 (1 year)
- Bachelor in graphic designUtadeoJan 2018 - Jan 2022 (4 years 1 month)
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