Maissa Moussa Senior Demand Generation Leader | B2B SaaS GTM & ABM Expert |

Senior Campaign Manager - Growth Marketing

Tiugo Technologies

Oct 2025 - Current (10 months)

• Revenue Accountability: Leading 2026 growth planning for TinyMCE and CKEditor through structured ABM programs (1:Many 1:Few,1:1 ) and integrated paid media campaigns to scale pipeline and accelerate conversions. • AI Strategy & Development: Built customized AI research assistants that evolved from basic information retrieval to strategic account analysis tools, enabling sales teams to identify whitespace opportunities and conduct deep account research at scale. • Conversion Optimization: Designed high-converting landing pages using Lovable.AI and the Daniel Priestley Scorecard methodology, integrating surveys that capture prospect pain points to streamline AE discovery processes. • Sales Enablement: Diagnosed and eliminated critical AE

Principal Campaign Manager- Global Demand Generation

Hexagon Asset Lifecycle Intelligence

Mar 2023 - Oct 2025 (2 years 8 months)

• Lead global ABM and demand generation strategy across APAC, EMEA, LATAM, and NAM for EPC enterprise accounts • Influenced $43M+ in pipeline and drove $34M in closed-won revenue through integrated, multi-touch campaigns • Managed a $250K+ media budget across LinkedIn Ads, Google Ads, and Demandbase, generating 5.8M+ impressions and 44K+ ad clicks • Developed and executed full-funnel GTM programs aligned with ICP and sales KPIs to accelerate pipeline velocity • Increased MQL engagement by 25% and reduced lead-to-SQL cycle time by 18% through Pardot nurture tracks • Partnered with regional marketing managers, regional sales teams, SDRs, and product marketing to launch intent-based ABM campaigns for high-priority enterprise accounts acro

Marketing Team Manager / Product Owner

The Family Office Company BSC c

Jul 2021 - Dec 2022 (1 year 6 months)

• Built lifecycle marketing programs that increased SQLs by 30% and client conversion rates by 20%. • Managed a $376K marketing budget, reducing CPA by optimizing digital media and campaign targeting. • Led and coached an 8-person team across SEO, PR, and content marketing functions. • Developed go-to-market roadmaps aligning marketing and sales to achieve business revenue goals.

Senior Digital Marketing Account Manager

Mindfield Digital

Jul 2020 - Feb 2021 (8 months)

• Secured $100K in new client business during COVID, growing agency revenue by 30%. • Directed multi-channel marketing campaigns for Nova Water and SALIC, improving brand penetration. • Improved internal team productivity by 40% by implementing Asana for campaign and workflow management.

Digital Account Manager

Mirum Agency

Jun 2018 - Jun 2020 (2 years 1 month)

• Led digital retention and brand campaigns, generating $198M+ in revenue and boosting customer engagement by 50%. • Executed multi-channel integrated marketing programs, enhancing brand awareness and driving loyalty across B2B and B2C segments. • Developed content strategies aligned with business goals to improve customer acquisition and retention. • Managed high-impact campaign launches for Zain Bahrain, including the eSIM rollout, Zain Mobile App promotion, and major product marketing campaigns.

Senior Marketing Account Team Manager

Seven Brands

Nov 2014 - Apr 2018 (3 years 6 months)

• Served as Lead Account Manager for Zain Telecom, overseeing B2B and B2C brand campaigns across digital and traditional channels. • Orchestrated multidisciplinary teams — including designers, copywriters, and social media specialists — to deliver integrated marketing programs aligned to brand objectives. • Developed and executed marketing strategies that strengthened Zain’s brand positioning and increased customer engagement. • Acted as the strategic liaison between Zain Telecom and agency teams, translating business goals into actionable marketing initiatives that fueled client success.

Media & Account Manager

Miracle

Feb 2014 - Oct 2014 (9 months)

• Managed a portfolio of high-value accounts, including Kuwait Finance House, Ministry of Transportation, Abdul Samad Al Qurashi, Menatelecom, and NBB Bank. • Gathered and defined advertising requirements through client meetings and presented creative work for approval and feedback. • Maintained regular communication between clients and the creative team, ensuring a smooth workflow and project delivery. • Identified and secured new business opportunities by attending pitches and preparing strategic presentations.

Media Buyer

Universal Media

Jan 2010 - Jan 2013 (3 years 1 month)

• Led all buying and execution of all VIVA's advertising campaigns • Major Accounts: BMI, Tamkeen, Ahli United Bank, Ithmaar Bank, Cathay Pacific, Ford & Coca Cola

Maissa Moussa

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