Mahmoud Kamel

Senior Manager, Consumer & Shopper Marketing Content

The Coca-Cola Company

Sep 2024 - Current (2 years)

• Develop & execute a fully fledged 360 marketing campaign for Schweppes Egypt, hammering on Flavor of the Quarter for the under-indexing flavors from portfolio line-up for 2025 • Deep dive on strategic priorities for each of the responsible markets, understanding, planning & executing marketing initiatives tailored by need to drive further penetration, growth & brand salience • Working on Creative, Shopper & Marketing 360 touchpoint fledging for Born Social 2.0 to be launched across 7 different markets in Africa (South Africa, Nigeria, Kenya, Morocco, Algeria, Tunis & Egypt) based on human-backed insights with Occasion Based Marketing • Cross-functional work with Coca Cola Company & botling partner, external agencies, internal frontlin

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Emerging Portfolio Category Lead

Coca-Cola HBC

Jan 2024 - Current (2 years 8 months)

• Project leadership for new category (Juice & Coffee) launch with all functions (SC, Finance, RTM, RGM, Sales, HBC & TCC), building the 3-year strategic plan for new category launch across the different work-streams • Juice Consumer Research partnering with TCCC, Ipsos, Nielsen & Census ensuring that the testing methodologies, fieldwork & results will support category launch in Egypt • Develop, implement & manage optimum product mix that focuses on customers & consumers' needs and habits • Work closely with Revenue Growth Management to develop pricing & margin strategy for new categories • Build exceptional Energy Nielsen Report deck connecting Nielsen, Internal Data, Carrefour/Modern Trade, E-WS data sharing to spot the opportunities

Brand Manager (Energy, Hydration & New Innovations)

PepsiCo

Dec 2022 - Jan 2024 (1 year 2 months)

• Full P&L ownership ($200MM) for fastest growing category in Egypt's beverage portfolio w/ 50% CAGR (2027-2023) • Triple energy category growth & hydration by 16% exceeding 5-yr strategy plan • Support Libya, Saudi Arabia, Yemen & Turkey in preparing Sting product launch (GTM, Comms, Strategy, etc.) • Plan, launch & execute 360 marketing campaigns with $4MM budget in marketing spend to grow brand equity hand-in hand with External Agencies & Media Agencies • Developing & executing marketing communication strategies including (Digital, TV, OOH, Experiential, & TM) • Set Energy, Hydration & Innovations strategy for whitespaces for upcoming 5 years w/ full PepsiCo global brands portfolio to ensure sustainable growth • Planning brand str

National Sales Operations Manager

PepsiCo

Feb 2022 - Dec 2022 (11 months)

• Manage, maintain & expand sales fleet Including new purchasing, safety tools installations & licensing, in addition to seasonal yearly outsource trucks ($20MM) • Leading a team of 32 sales operations associates nationwide in 7 regions • Retail audit to over 3000 retailers assessing company sales force execution, full beverage portfolio distribution • Project owner for "Fleet Clean-Up" injecting over ($2MM) to company P&L (Procurement, HR, Fleet & Governmental Relations)/Work on new initiative in used oil scraps bringing in more than 400% productivity ($200M YOY) • Plan, analyze & manage injection of new split/whitespace sales routes by region with Sales Director & Commercial VP based on deep-dive route productivity analysis & histori

Sales & Marketing Project Manager

British American Tobacco

Dec 2020 - Feb 2022 (1 year 3 months)

• Manage project team of 15 supervisors with a team consisting of 200 sales reps in the Cairo & Giza area • Team managed were responsible for 30,000 consumer acquisitions through B2C activities during 2021-$1MM • Monthly & weekly presentations of performance to BAT regional directors & local SLT (Turkey, Caucasus & North Africa) • Launching & executing nationwide BTL HoReCa channel (0.5MM GBP for awareness building & consumer acquisition) • Summer activation in 10 beaches & nightspots in North Coast, and in 14 outlets in Cairo including top F&B accounts

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Product Analyst / Business Development Executive

ADVA (FINHEALTH-TECH)

Jan 2020 - Dec 2020 (1 year)

• Oversee the sales process to atract new clients bringing in over >$500M GMV over 6 months • Develop and maintain dashboards and reports to track key product metrics and KPIS • Conduct A/B tests and user experiments to optimize product features and user experience • Provide data-driven insights and recommendations to inform product strategy and prioritization • Work with engineering teams to implement tracking and ensure data accuracy

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Summer Intern

ECS SAP Enterprise Consultancy Services

Jul 2019 - Aug 2019 (2 months)

• SAP Supply Chain & Accounting system module training • Interpretation and analysis of partner performance (Mansour, Juhayna, Vodafone, etc.) newly working with SAP

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