Mahmoud Ahmed Youssef Scaling SaaS with data-driven growth & performance

Head of Growth

Expanso

Sep 2025 - Current (11 months)

P

Data Strategy Consultant

PoilyAnalytics

Dec 2022 - Feb 2023 (3 months)

- Conducted extensive research to identify relevant and reliable data sources in the field of Public Health for Chronic Disease over the past two decades and Cancer Incidence and Mortality. - Utilized Data Mining techniques to gather and extract the necessary data for the development of the dashboards. - Engaged in data wrangling and feature engineering to preprocess and prepare the collected data for effective visualization on the dashboards. - Implemented data-driven Growth Hacks to optimize the presentation and user-friendliness of the dashboards. - Leveraged Clinical Data and performed statistical analysis to derive meaningful insights from the healthcare data.

Growth Manager

LyRise

Jan 2022 - Jul 2025 (3 years 7 months)

Responsibilities - Developing and implementing data management policies and procedures that align with the company's goals and objectives - Develop and implement a comprehensive data strategy: This includes identifying key metrics and conversion rates, setting up and maintaining a data tracking system, and creating and maintaining dashboards for different teams to monitor and track the data. - Analyse and interpret data: This includes conducting regular data analysis to uncover insights and identify patterns and trends that can inform business decisions. - Communicate results: This includes regularly communicating the results of our data analysis to the relevant stakeholders in a way that is easy to understand and actionable. - Continuo

Growth Consultant

Chopcast

Jan 2022 - May 2022 (5 months)

* Developed a comprehensive strategy to identify and acquire leads on YouTube and LinkedIn within the Ideal Customer Profile (ICP) criteria. * Formulated ICP hypotheses and created data-driven lead generation machines, utilizing Business Intelligence tools, to efficiently scrape and generate qualified leads. * Utilized the YouTube API to identify relevant uploaders that fit within the ICP, enriching their information for targeted outreach. * Implemented process automation to streamline lead generation workflows and increase efficiency. Made extensive use of Sales Enablement strategies to empower the sales team and drive conversion rates.

Senior Growth Specialist - Business Intelligence

LyRise

Mar 2021 - Dec 2021 (10 months)

- Conducted A/B tests to boost customer engagement by 20%. - Crafted high-converting copy for digital ads, achieving a 30% increase in click-through rates. Implemented process automation, saving 15 hours per week. - Led successful OmniChannel strategies, resulting in a 40% user base growth. - Devised growth hacks for a 35% increase in organic traffic. - Utilised CRM for personalised interactions and increased satisfaction by 20%. - Executed targeted email campaigns with 25% higher open rates. - Implemented B2C marketing strategies, driving a 30% customer acquisition boost. - Automated content distribution with a 40% increase in content reach.

D

Product Marketing Manager | London in Egypt Product

Dr Admin

Nov 2020 - Apr 2021 (6 months)

- Successfully tested and launched a new product targeting the UK market for the MENA region. - Orchestrated OmniChannel campaigns, including notifications and SMS, alongside Google Ads and Facebook-Instagram Ads, to maximise product reach and impact. - Achieved outstanding results in lead generation, with an average cost per lead of £0.18 in Egypt and £1.35 in Saudi Arabia, Qatar, Jordan, and Kuwait. - Delivered a remarkable ROI of 56%, showcasing the effectiveness of the marketing strategies and the product's success in the target market.

Senior Digital Marketing Specialist

London International Patient Services LIPS

Mar 2020 - Apr 2021 (1 year 2 months)

Key responsibilities: ★ Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis ★ Continuous improvement by proactively assessing the latest digital practices and methodology. ★ Plans, manages and executes Paid Social campaigns, including but not limited to account setup, strategy development, organization, and management ★ Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance to venture goals. ★ Managing, coordinating and aligning with internal stakeholders ★ Owning marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaig

Volunteering | Marketing Team Lead

TED Conferences

Apr 2017 - Mar 2020 (3 years)

The TEDx volunteering experience helped build my experience in Digital Marketing as I was responsible for: - Putting digital marketing and content strategy together - Managing a team of talented content writers - Producing animation and production videos for social media - Editing the main TEDx Event Videos - Participating in offline promotional campaigns for the event

Digital Marketing Specialist

HPA High Performance Academy

Dec 2016 - Apr 2018 (1 year 5 months)

Achievements: - Utilized growth tactics based on data insights to achieve a 500% return on investment, resulting in substantial results with limited resources. Job Role: - Managed multiple websites, ensuring that they were well-maintained, up-to-date, and user-friendly. Conducted data analysis to identify areas of improvement and growth opportunities. - Implemented growth initiatives, including A/B testing, optimization of landing pages, and improving user experience. - Collaborated with cross-functional teams to execute on strategies and reach goals. Monitored website performance and used insights to drive continuous improvement and growth.

T

Data Manager

Tash Conferences

Jan 2016 - Dec 2016 (1 year)

Job Duties: * Ensure compliance with all company standards and laws. * Create, revise, and enforce data management policies. * Develop techniques that allow for the collection of accurate data. * Implement procedures related to secure and efficient data handling and sharing. * Determine limitations in data reliability and usability. * Extract pertinent data and build detailed reports for upper management. * Support team members in their day-to-day duties.

Mahmoud Ahmed Youssef

About

Detail

Timeline

Résumé