Senior Business Development Coordinator
Iota Impact
Oct 2021 - Current (3 years 8 months)
Lead Generation & Sales: Initiated and led successful marketing campaigns, including a targeted strategy for Wolfscale within the manufacturing sector, significantly elevating conversations with Fortune 500 companies and enhancing service interest. Spearheaded the Supplier Diversity campaign, resulting in a 40% increase in lead generation and a notable surge in inbound US sales.
Project Procurement & Strategy: Actively identified and pursued over 20 potential projects within the US public sector, employing thorough research and strategic proposal development to align with client needs, demonstrating a keen ability to navigate and expand into new market segments.
Collaborative Marketing Initiatives: Worked closely with the marketing team t