Maria Fernanda

Maria Fernanda  new_releases

About

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Digital marketing strategist
Provincia de Panama, Panama

Contact Maria regarding: 

work
Full-time jobs
Starting at USD1.8K/month
Flexible work
Starting at USD85/hour

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • O
    Digital Marketing strategist
    OMG GARNIER GROUP - OMD - BBDO
    Jun 2021 - Jul 2022 (1 year 2 months)
    Responsible for all digital marketing campaign, including budget, MFC, creativity and strategy, for 8 clients, impacting more than 14 brands and +500k consumers every month; managing 6 direct reports (graphic designer, motion designer, social media manager, content creator, digital media planner and community manager). Scope ofthe role includes: •Manage direct communication with our clients, translating their business needs into potential digital strategist and massive campaign. Leads monthly meeting to share results, get feedback and improve. •Developing big creative ideas and holistic digital campaigns for more than 6 platforms as Meta, Google, Programmatic, Twitter, LinkedIn. Managing budget, visual content, paid media track, social me
  • Lego Marketing
    Account Director
    Lego Marketing
    Mar 2020 - Jul 2020 (5 months)
    Responsible for managing the relations with our clients -translating their business needs into potential digital solutions and leads monthly meetings to share marketing plans, KPIs and business results. Also responsible to build new capabilities to analyzes the digital performance of our clients, including content, traffic, reach and budget efficiency. ACHIEVEMENTS -Launched a brand new web portal for the insurance brokers for SURA SEGUROS, leading the web desing layout, copy drafting, banners, tools and graphic desing; and ensuring proper web code for SEO optimization. -Created a new Instagram account for a electronic cigarrets client, reaching +2k followers during the first week and generating huge engagement via a give-away content (wi
  • L
    Digital Marketing Manager
    LA TECLA SOCIAL PANAMA
    Feb 2016 - Apr 2021 (5 years 3 months)
    Responsible for all digital marketing activity and strategy, including developing and execution of digital strategies and marketing campaigns for all our clients, impacting more than 10 brands and +200k consumers every month; managing 3 direct reports (graphic designer, motion designer and community manager). Scope of the role includes: •Manage direct communication with our clients. Leads monthly meeting to share results, get feedback and improve. •Developing and aligning the social calendar with our clients, including budget, channel allocation and KPIs. Supervision of the calendar execution by the community managers (using Clikup tool). •Lead the production of different set of materials that will bring to life our big ideas across digi
  • L
    Junior Copy Writer
    La Prensa Panamá
    May 2015 - Jan 2016 (9 months)
    Responsible for writing the section "VIVIR +" which was part of the Social Entertaintment segment of the newspaper. This included the coverage of interviews, events, copy writing and publishing (digital news and live streaming).
Education verified_user 0% verified
  • U
    Journalism
    UNIVERSIDAD LATINA DE PANAMÁ. República de Panamá.