María Fernanda Castro Hernández

María Fernanda Castro Hernández

About

Detail

UX/UI designer | user experience designer | UX researcher | interface designer | marketing | digital marketing
Cali, Valle del Cauca, Colombia

Contact María regarding: 

Flexible work
Starting at USD15/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • Algoritmo
    UX/UI Designer
    Algoritmo
    May 2023 - Apr 2024 (1 year)
  • Laboratoria
    Diseñadora UX/UI - Wolox by Accenture
    Laboratoria
    Nov 2022 - Dec 2022 (2 months)
    - Development of the prototype in medium and high fidelity using Design System; taking into account the metrics and testing with users. - Brainstorming for the development of solutions and prioritizing the ones with the highest value in the prioritization map. - Identify findings and insights for the creation of user persona, group value responses in affinity map. The purpose of the project was to integrate some technology such as virtual reality or augmented reality for the purchase of household items such as furniture and decoration. - Working as a team of 8 UX/UI Designers, research was carried out to understand the business, the market and the user. - Empathize with users through surveys and in-depth interviews to understand their moti
  • Laboratoria
    Diseñadora UX/UI - Wemerang
    Laboratoria
    Oct 2022 - Nov 2022 (2 months)
    - Negotiation and assertive communication with clients (PO's) of the project. - Ideation through Brainstorming and sketching. - Creation of the prototype in high fidelity and iteration with tests. The objective of this project was to digitize the process to streamline partnerships with sponsorships, following the peer to peer (P2P) business model, where Wemerang is only the platform in which the sponsoring brands and creators of the challenges interact without any intermediary. - Working as a team of 3 UX/UI Designers, research was carried out through surveys and in-depth interviews, both with participating users and future users. - Analyze the answers of value to turn them into solutions (insights). Wemerang Marketplace was developed on
  • Laboratoria
    Diseñadora UX/UI - Codygos
    Laboratoria
    Aug 2022 - Sep 2022 (2 months)
    - Responsive web design for technical skills mentoring program, taught by Sr. developers aimed at Jr. developers for job placement, taking into account the needs and motivations of the mentee. This project was developed by 3 UX/UI designers. - My role within this project was developed in research, benchmarking, user persona, in-depth interviews, affinity mapping, ideation, sketching, wireframing, prototyping in media and high fidelity, and testing.
  • Sell2Rent
    Business development executive
    Sell2Rent
    Jun 2021 - Feb 2022 (9 months)
    - Make cold contact (cold calls) to American investors and buyers looking to invest in properties in the US. - Market study for American clients in the Real Estate sector in the reverse mortgage modality (leaseback) - Creation of database, reports and weekly and monthly analysis of clients and investors in Zoho CRM
  • G
    International cultural exchange
    GO AU PAIR
    Feb 2020 - Feb 2021 (1 year 1 month)
    - Stay and coexistence with an American family, carrying out activities related to the care of infants. - At the same time, fulfilling educational credits and improving my English language skills.
  • G
    International cultural exchange
    GO AU PAIR
    Feb 2019 - Feb 2020 (1 year 1 month)
    - Stay and coexistence with an American family, carrying out activities related to the care of infants. - At the same time, fulfilling educational credits and improving my English language skills.
  • A
    Analista planogramador
    Abarrotera del Duero S.A. de C.V.
    Feb 2017 - Oct 2018 (1 year 9 months)
    - Creation and distribution of planograms. - Creation and distribution of islands and promotional headers by season. - Development analysis of suppliers, brands and products within stores.
  • AGRANA FRUIT DE MEXICO
    Marketing assistant
    AGRANA FRUIT DE MEXICO
    Jun 2016 - Jan 2017 (8 months)
    - Analysis and marketing of the product within brands in LATAM. - Development and innovation of products.
  • John Deere
    Marketing assistant
    John Deere
    Apr 2015 - Aug 2015 (5 months)
    - Customer satisfaction surveys on products and services. - Post-purchase customer satisfaction analysis.
  • Universidad Del Valle de Atemajac
    Education assistant
    Universidad Del Valle de Atemajac
    Oct 2014 - Feb 2015 (5 months)
    - Control and registration of students in the school control area.
Education verified_user 0% verified
  • Laboratoria
    Diseño UX/UI
    Laboratoria
    Jul 2022 - Dec 2022 (6 months)
    Intensive six-month bootcamp, where working as a team, I developed by participating in real projects and with real companies to help them find a creative and efficient solution for their users. During this bootcamp I acquired both soft and technical skills.
  • U
    English as a second language
    University of Alaska Anchorage
    Jan 2019 - Dec 2019 (1 year)
  • Universidad Del Valle de Atemajac
    Bachelor's, marketing
    Universidad Del Valle de Atemajac
    Jan 2013 - Dec 2016 (4 years)