María Fernanda Matera S
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SEO Journalist | Digital strategist | Program coordinator| Community Manager
Bogota D.C., Colombia
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Résumé
Jobs
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- FCommunications Consultant for non-profit public Remote experienceFundación GAATJun 2025 - Current (11 months)Communications Specialist and Journalist with 6+ years of experience coordinating projects for nonprofit and social impact organizations in Latin America, working with U.S.-based stakeholders and international donors. Proven track record coordinating training programs, workshops, and multi-country initiatives, managing calendars, logistics, and reporting for 20+ events annually. Strong background in donor support, CRM-style data tracking, impact reporting, and stakeholder communications in English and Spanish. Highly organized, proactive, and detail-oriented professional with experience tracking engagement metrics, improving operational processes, and supporting leadership teams to deliver education and career-focused programs at scale.
Communications Director | Non-profit program manager public Remote experienceEl Derecho A No ObedecerSep 2022 - Feb 2025 (2 years 6 months)Lead coordination of regional education and advocacy programs across 5 Latin American countries Schedule and execute 20+ training workshops and career-readiness events for journalists, youth leaders, and social organizations Manage stakeholder communication with donors, partners, and program participants in English and Spanish Track participation, engagement, and impact metrics, contributing to annual MEL and donor reports Support fundraising operations by preparing donor materials, presentations, and impact narratives Administer program and communications budgets, overseeing vendors and resource allocation Improve operational workflows, increasing on-time delivery of program activities by 30% Host recruitment processes utilizing CRM tools- Digital Editor | Program CoordinatorRTVC, Sistema de Medios Públicos de ColombiaMay 2021 - Jul 2022 (1 year 3 months)Coordinate content planning, schedules, and production workflows for a national educational media program Manage calendars and deliverables for multidisciplinary teams (editors, producers, educators), supporting 15+ monthly outputs Track audience participation and engagement metrics across digital platforms, increasing interaction by 40% Support development of educational materials aligned with public education policies Coordinate bilingual content production (Spanish–English) for radio and digital platforms Liaise with institutional partners and contributors to ensure timely execution of program activities
- Digital Journalist public Remote experienceInfobaeDec 2020 - Jul 2022 (1 year 8 months)Coordinate daily publishing schedules and content workflows within a high-volume digital newsroom Track performance and engagement metrics for 50+ monthly articles, supporting editorial planning decisions Support team leads with reporting, content prioritization, and workflow organization Collaborate with editors and external contributors to ensure timely delivery of digital content Apply SEO and analytics tools to improve content visibility and operational efficiency
- Communications Consultant public Remote experienceFTI ConsultingJan 2020 - Aug 2020 (8 months)Coordinate daily publishing schedules and content workflows within a high-volume digital newsroom Track performance and engagement metrics for 50+ monthly articles, supporting editorial planning decisions Support team leads with reporting, content prioritization, and workflow organization Collaborate with editors and external contributors to ensure timely delivery of digital content Apply SEO and analytics tools to improve content visibility and operational efficiency
- PeriodistaCanal Capital (Bogotá Public TV Channel, Colombia)Jun 2019 - Dec 2019 (7 months)Coordinate daily production schedules for a live TV program focused on youth and civic participation Manage communication between production team, guests, and external partners Track audience interaction and social media engagement, increasing participation by 60% in 3 months Support digital content planning and publishing across social platforms Ensure timely execution of program segments and live broadcasts
- Digital JournalistGrupo SemanaJan 2018 - Mar 2019 (1 year 3 months)Support coordination of reporting projects focused on rural development, migration, and post-conflict issues Track fieldwork schedules, deliverables, and contributor inputs across multiple regions Assist with stakeholder communication involving community leaders, NGOs, and institutional partners Support donor-aligned reporting by organizing data, narratives, and documentation Contribute to digital engagement strategies, increasing audience interaction by 65%
- ReporteroEl EspectadorFeb 2017Cubrimiento del Carnaval de Barranquilla 2017, donde realicé reportajes en vivo y entrevistas, capturando la esencia del evento y compartiendo historias significativas con la audiencia. Además, utilicé habilidades de diseño gráfico para editar imágenes y organizar contenido visual, lo que mejoró la presentación de mis reportajes y atrajo una mayor atención del público.
Education
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- RMedia Campaigns for Social Change and AdvocacyRNTC: Radio Netherlands Training CentreFeb 2024 - Mar 2024 (2 months)
- B.Sc in Communication and JournalismUniversidad del NorteJan 2014 - Jan 2018 (4 years 1 month)
- High School DiplomaColegio Americano de BarranquillaJan 2003 - Jan 2013 (10 years 1 month)
Projects (professional or personal)
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- Radio and Podcast Journalist: Trazando CaminosRTVC, Sistema de Medios Públicos de ColombiaDec 2024Coordinate production schedules and deliverables for a multi-episode educational radio program Track timelines and stakeholder inputs to ensure on-time publication Support collaboration with public institutions and program partners
- SEO & AI Journalism Consultant public Remote experienceCanal CaracolSep 2023 - Feb 2024 (6 months)- Lead (Design and implementation) a SEO Strategy adapted to the brands voice and audience interests. - Kept a strong storytelling to write SEO-driven articles that attracted 100k+ unique monthly readers. - Increased traffic by 30% in 2 months by optimizing editorial content with SEMrush and Google Trends. - Co-authored newsroom guidelines on ethical AI use for content production. - Utilized Adobe Photoshop and Premiere to edit audiovisual materials.
Awards
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- RFellowship at RNTCRNTC: Radio Netherlands Training CentreFeb 2024 - Mar 2024 (2 months)