Madeline Rosene Driving Engagement & Growth in Medical Publishing | Digital

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Director of Digital Strategy and Marketing Operations

Cureus Journal of Medical Science

Sep 2025 - Current (9 months)

• Own full-funnel marketing - content, messaging, email, PPC, paid + organic social. • Lead a global team across digital strategy, content, and performance. • Migrated from Klaviyo to HubSpot - now manage CRM, automation, and campaign systems. • Built and scaled an integrated presence via HubSpot and Sprout Social. • Oversee strategy and execution across Google Ads, Meta Ads, and GA4 through internal and external teams. • Manage partnerships with PPC, PR, and international social media agencies. • Leading go-to-market strategy for China and Japan - adapting execution for local platforms and partners. • Conduct ongoing research to shape new initiatives and product proposals. • Track, analyze, and report on key metrics to guide strategy and o

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Digital Marketing Manager

Cureus Journal of Medical Science

May 2020 - Current (6 years 1 month)

• Created a social media presence and digital marketing strategy for the Cureus Journal of Medical Science across all relevant social platforms: Facebook, LinkedIn, X, Instagram, YouTube • Identify and promote potential viral articles • Daily management and reporting of all social media channels and email campaigns • Recruit, interview, hire, train and manage social media interns • Created and manage social media "groups" on Facebook and LinkedIn • Developed and manage the "Article Promotion" program in which authors can opt to pay to promote their research through targeted social media ad campaigns and organic social promotion. • Sales lead generation for Cureus Publishing Competitions, Academic Channels, and marketing campaigns • Copywrit

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Copywriter and Digital Project Coordinator

Sera Labs Inc.

Dec 2019 - May 2020 (6 months)

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Senior Editor

LEFAIR Magazine

Oct 2015 - Dec 2019 (4 years 3 months)

• Write features and front-of-book pieces on European and American Fashion + Luxury designers and brands. Interview celebrities, influencers + fashion/ beauty industry insiders. Vet and commission pieces by contracted writers and bloggers, editing their articles plus all overall fashion copy editing for this LA-Based Arts, Lifestyle + Fashion Magazine • Cast and work with models and influencers to promote LEFAIR brand and be featured in editorials • Create and maintain strong relationships with fashion PR companies and showrooms • Pull for and style photo shoots with agency models and celebrities and style "Get The Look" still shoots • Help create mood boards and generate ideas for editorial stories • Leverage personal relationships to help

Advertising Production Intern

Barneys New York

Jun 2015 - Aug 2015 (3 months)

Assist with photo shoots, model castings, sample processing, and brainstorming creative content, direction, and talent for major ad campaigns.

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Stylist/Keyholder/Assistant Buyer

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Sep 2014 - Mar 2016 (1 year 7 months)

Styling, Opening/Closing Store, Social Media, Cash Register, Website Maintenance, PR, Digital Marketing & Social Media, Buying Strategies and Decisions

Madeline Rosene

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