Maria Augusta Villavicencio CRM Consultant | HubSpot | Salesforce

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HubSpot CRM Administrator

Koneksa Health Inc.

Apr 2022 - Current (4 years 4 months)

- Leading patient-centric digital biomarker company for the pharmaceutical and biotechnology industries that develops end-to-end solutions - for remotely collected clinical data captured in a SaaS platform, the company supports agile decision-making in drug development and market strategy. - Support the Commercial team's use of HubSpot, including assisting with list generation/cleanup as needed and helping Marketing and Inside Sales automate processes related to campaigns - Interface with teams across the business including Sales, Marketing, Operations, Engineering, and Users to facilitate business requirements and related duties - Manage HubSpot roles, profiles, sales & marketing rules •Support with the technical, and functional parts of

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HubSpot CRM / Sales Operations Enablement Specialist

High-Profile Monthly

Jul 2020 - Jul 2021 (1 year 1 month)

- Partnered with the Marketing Manager and CEO to develop Marketing techniques to acquire customers •Monitored customer behavioral data through Act! and HubSpot CRM to create marketing recommendations - Developed an Email Marketing Plan to nurture the leads through "HubSpot Marketing Hub" which resulted in 15% more leads converted into opportunities in the first three months of the marketing campaigns - Developed standard reports, dashboards, and processes to continuously monitor data quality, integrity, and validation rules •Collaborated with the Marketing and Sales team to define market trends, competitive offerings, and best practices - Created lists of Marketing and Sales leads to keep an efficient way of tracking the records on HubSp

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Senior Manager HubSpot Sales & Marketing Operations Enablement

Coohom

Jul 2020 - Apr 2022 (1 year 10 months)

- Leading global SaaS company that enables furniture to increase efficiency and improve their digital-based conversions. Reported to the VP, GM of Sales data performance of the weekly revenue and target deals of the month - Analyzed and assessed growth opportunities, refined operating metrics to align on key objectives and priorities, and shared KPIs to support decision making - Executed sales planning, forecasting, and goal-setting methodologies through Salesforce CRM for a fast-growing business segmentation - Led and facilitated cross-functional collaboration with the Sales, Marketing & Product team to identify any potential conflicts of interest and proactively drive alignment - Ensured the CRM platform captured all the required informa

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Marketing HubSpot Lead Demand Generation Specialist

Physical Synthesis

Jan 2020 - Jul 2021 (1 year 7 months)

- Physical Synthesis Physical Synthesis is a design-led startup bringing the sound closer to people through patented technology in the Consumer Electronics - Collaborated directly with the CMO on content strategy, development, and distribution for a month-long marketing campaign in all the social media channels resulting in more than 2k followers over 4 months - Exported the data of the company from Excel to HubSpot CRM and customized the CRM system for the company's business •Researched, taking the company's data and practices into account, providing recommendations, etc - Tracked data from all the social media channels and websites to create Marketing & Sales insights to create demand generation resulting in more than 20+ interviews with

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Marketing and Sales Analyst

Dairy Products Zamorano Processing Plant

Dec 2017 - Oct 2019 (1 year 11 months)

- Provided the product development and marketing teams with useful insights regarding the popularity and presence of the products •Analyzed product costs for the plant, bringing awareness to the most significant products - Designed the pricing strategy for the industry, categorizing different services and products within 7 production lines, increasing finished product distribution at a fair price - Key Achievements: Created digital marketing strategies to develop an integrated campaign with marketing content and social media to engage 1000+ customers through giveaways, gifts, and discounts

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Marketing and Sales Operations Manager

El Surco S.A.

Dec 2017 - Oct 2020 (2 years 11 months)

- Company based in Ecuador, that operates in the veterinary and agro-industry Developed analytical marketing strategies to boost sales effectiveness from 5% to 10% - Assisted in implementing HubSpot CRM and integration with other systems like Apollo, LinkedIn Sales Navigator, and WordPress - Created Workflows automation in HubSpot for Marketing and Sales to have efficient processes in the Lead Marketing Funnel •Collaborated with the CEO to create brand awareness strategies and to open a new store in the city - Performed database sales analysis by measuring trends and popularity of company products to find the optimal product-market fit - Implemented social media ads (Facebook, Instagram, and Twitter) and new customer channels to keep them

Maria Augusta Villavicencio

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