Mauricio Barahona

Mauricio Barahona

About

Detail

CEO
Bogotá, Bogota, Colombia
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Résumé

Jobs verified_user 0% verified
  • IPLER
    Gerente general
    IPLER
    May 2023 - Current (3 years 6 months)
  • SmartMarketyng
    Co Founder
    SmartMarketyng
    Nov 2016 - Current (10 years)
    Work with clients to counsel, coach and advise them on “remarkable” marketing strategies that grow their businesses. Deliver strategic marketing plans, encompassing appropriate tactics: website traffic growth, email campaigns, inbound marketing, lead acquisition, SEM, SEO and more.
  • IPLER
    Sales and Marketing Manager | Ed-Tech |
    IPLER
    Aug 2012 - Jul 2023 (11 years)
    • Development and monitoring of sales projections.
    •. Managing a team of 10 sales reps.
    •. Experience in working and closing business with K-12, Higher Education, Corporate and Government
    sectors selling Rosetta Stone Software
    • Support all marketing campaigns.
    • Monitor the evolving business landscape and gather customer insights.
    • Upgrade marketing technology and skills in the company.
    • Measure and account for marketing and sales financial performance.
    • Monitor the sales management indicators and take immediate action based on the results.
    •. Attract and grow the best sales talent through effective recruiting, selection, and training.
    • Be
  • Philips
    Global Marketing Manager Junior
    Philips
    Feb 2012 - Jul 2012 (6 months)
    • Analyze the market trends by using all the available sources of information (consumer’s insights, Philips regional team’s feedback, exhibitions, databases, articles, competitive intelligence tools.
    • Benchmark of existing products.
    • Estimate business potential.
    • Insights gathering & validation (Value Proposition House) and (Voice of Customer).
    • Develop product and non-product propositions.
    • Build a marketing strategy.
    • Roadmap creation & portfolio management.
    • Prepare Marketing brief for agency.
    • In charge of electric horn for India, led lamps/torch/emergency lights projects for APR/Europe.
  • Ipler CI SA
    Sales and Marketing Analyst
    Ipler CI SA
    Jul 2010 - Jul 2011 (1 year 1 month)
    • Responsible for market research for a project of online courses.
    • Analyze market (Euromonitor, Datamonitor and BPR-Benchmark).
    • Qualitative and quantitative research
    • Participation in the design, development and commercialization of software self-study
    courses and texts.
    • Responsible for strategic analysis of the company.

Education verified_user 0% verified
  • TBS Education
    Master in Management, Minor in International Marketing and Communications
    TBS Education
    Jan 2012 - Dec 2013 (2 years)
  • Universidad de los Andes
    Bachelor of Business Administration (B.B.A
    Universidad de los Andes
    Jan 2007 - Dec 2013 (7 years)
    #1 Ranked Business School in Colombia
    -Assistant professor of Corporate Finance.
  • Colegio Anglo Colombiano
    High School Diploma - International Baccalaureate® (IB, Economics
    Colegio Anglo Colombiano
    Jan 2007 - Current (19 years 10 months)