Mauricio Barahona CEO

Gerente general

IPLER

May 2023 - Current (3 years 2 months)

Co Founder

SmartMarketyng

Nov 2016 - Current (9 years 8 months)

Work with clients to counsel, coach and advise them on “remarkable” marketing strategies that grow their businesses. Deliver strategic marketing plans, encompassing appropriate tactics: website traffic growth, email campaigns, inbound marketing, lead acquisition, SEM, SEO and more.

Sales and Marketing Manager | Ed-Tech |

IPLER

Aug 2012 - Jul 2023 (11 years)

• Development and monitoring of sales projections. •. Managing a team of 10 sales reps. •. Experience in working and closing business with K-12, Higher Education, Corporate and Government sectors selling Rosetta Stone Software • Support all marketing campaigns. • Monitor the evolving business landscape and gather customer insights. • Upgrade marketing technology and skills in the company. • Measure and account for marketing and sales financial performance. • Monitor the sales management indicators and take immediate action based on the results. •. Attract and grow the best sales talent through effective recruiting, selection, and training. • Be accountable for business growth and achieving ove

Global Marketing Manager Junior

Philips

Feb 2012 - Jul 2012 (6 months)

• Analyze the market trends by using all the available sources of information (consumer’s insights, Philips regional team’s feedback, exhibitions, databases, articles, competitive intelligence tools. • Benchmark of existing products. • Estimate business potential. • Insights gathering & validation (Value Proposition House) and (Voice of Customer). • Develop product and non-product propositions. • Build a marketing strategy. • Roadmap creation & portfolio management. • Prepare Marketing brief for agency. • In charge of electric horn for India, led lamps/torch/emergency lights projects for APR/Europe.

Sales and Marketing Analyst

Ipler CI SA

Jul 2010 - Jul 2011 (1 year 1 month)

• Responsible for market research for a project of online courses. • Analyze market (Euromonitor, Datamonitor and BPR-Benchmark). • Qualitative and quantitative research • Participation in the design, development and commercialization of software self-study courses and texts. • Responsible for strategic analysis of the company.

Mauricio Barahona

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