Lynx M'Chea

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Senior marketing data analyst

Blue Engine Inc

Sep 2021 - Current (4 years 5 months)

- Use Tableau to provide user-friendly insights into customer and business data, keyword and media monitoring software to perform regular audience, market and content analysis to curate strategies for generating leads via dashboards - Build and maintain library of guidance using descriptive statistics and market research to anchor lead generation & product marketing work to support product-focused teams - ncrease productivity by designing A/B tests & predictive modeling to better anticipate issues and implement improvements to yield revenue growth by making information accessible to key stakeholders - Collaborate with product & client services teams to advise on strategic shifts and how to incorporate analytical guidance into better work pr

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Project manager

Third Wave Digital

Jul 2019 - May 2021 (1 year 11 months)

- Facilitated client communications between Third Wave Digital and its clients Managed projects in Asana and coordinated material/asset collection, scheduling and attending meetings, keep track of deadlines and budgets - Coordinated with creative team on the conceptualization, implementation and execution of all account related tasks - Assisted the major corporate client team in creating custom copy and other writing services as needed Assist in proposal writing, presentations creation and project reports - Identified process gaps and document steps needed to rectify Forecasted project timelines and resources Other tasks as assigned by management team

Data analyst

Quicken Loans

Jul 2017 - Jun 2019 (2 years)

- Created a predictive model for lead generation that determined when to contact a lead to receive the highest sale amount and which banker could effectively sell the products to that potential customer based on their sales history and background

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Data analyst

Aon Hewitt

Jun 2016 - Jun 2017 (1 year 1 month)

- Cleaned and organized data and performed regular UX/UI tests for Health Benefits Administration Software for Bank of America. Analyzed front and back end program data to create regular reports to Bank of America team. - Identified errors in functionality of new programs and implemented plans to improve system usability. Performed data analysis and administration using MySQL and Oracle

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