Lyamen Savy
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CEO
Washington, United States
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- CCreative Direct Marketing StrategiesAug 2022
Founder & CEO321 IgnitionJun 2018 - Current (7 years 5 months)321 Ignition is a mobile-first website platform for car dealerships, designed to be the world's best car shopping experience on a mobile device. We've set the gold standard for customer experience in the automotive industry, no matter how customers interact with dealerships. 321 Ignition’s customer-first obsession is helping dealerships win customers for life.- PVP of Marketing & Acting VP of SalesPipelineDealsSep 2017 - Jun 2018 (10 months)Responsible for new and expansion revenue growth through self-board, sales engaged and partner channels. Total 11 direct reports out of 40 employees. Interim VP of Sales.
- MSr. Product Marketing Manager - Office 365, Worldwide GTM CommercialMicrosoft (SPP)Jun 2017 - Sep 2017 (4 months)Responsible for worldwide SMB go-to-market (GTM) for Office 365. Channels include, Partner, Global Demand Center, Direct Acquisition, and Worldwide Inside Sales.
- MSr. Marketing Manager - Office 365, Global B2B Paid Media (SMB & Enterprise)Microsoft (SPP)Mar 2015 - Jun 2017 (2 years 4 months)Responsible for lead generation and new customer acquisition through paid media channels for Office 365 product, in 41 countries, $35M paid media budget. Paid media channels include Paid Search (SEM), Programmatic Display, Paid Social, Affiliate, and native advertising. Led a high impact team, including paid media agency and over 10 vendors who were responsible for campaign analytics and Direct Response (DR) creative (landing page optimization, banner ad testing, paid social ads, etc.). Won Microsoft Marketing award in the first 19 months at the company - "Customer Obsessed" category. Won Search Engine Land award - "Best B2B SEM Initiative - Enterprise" category.
- Senior Product Marketing ManagerSinclair Broadcast GroupOct 2012 - Mar 2015 (2 years 6 months)Datasphere Technologies (acquired by Sinclair Broadcast Group) Responsible for go-to-market strategy for 2 new B2B freemium products and 60% of the company new customer acquisition goal. Launched, optimized and scaled direct self-serve customer acquisition channel.
- Brand and Customer Acquisition Marketing ManagerCapital OneDec 2008 - Oct 2012 (3 years 11 months)Manage various direct response and brand marketing programs, such as lead generation, email marketing, viral tell-a-friend program, brand Facebook Fan Page, direct mail, print advertising, TV advertising, mobile marketing, landing page optimization, and out-of-home advertising. Oversee all programs from strategy, to creative development, program implementation, and media buying. • Owned 38% of annual new customer goal for ShareBuilder product, and led all customer acquisition and brand marketing initiatives, including market research, product positioning, roadmap of quarterly paid media tests, and creative production of all digital campaigns. • Developed and launched new lead generation channel with Omniture Genesis integration. • Manage
- LCustomer Acquisition & Customer Lifecycle Marketing ManagerLocal MarketersJul 2007 - Oct 2008 (1 year 4 months)The 9th hire at early stage startup, then hyper-local SMB marketing leader. Built and grew early stage startup marketing department of 3, supporting sales and customer service staff of over 15 reps. Execute on a multi-channel marketing strategy to acquire, retain and grow paid subscriber customer base. Go-to-market strategies included thought leadership content development, sales presentations, trade show debuts, lead generation, and email lead nurture campaigns. Actively involved in product and company branding, website development, customer retention strategies, billing, and pricing policy development.
- HSenior Marketing SpecialistHouseValues, Inc (changed to Market Leader, acquired by Trulia, acquired by Zillow)Jan 2005 - Jul 2007 (2 years 7 months)Responsible for strategic planning and execution of all acquisition marketing campaigns across the organization to generate sales leads in all of US and Canadian markets, consistently exceeding company revenue and new customer goals. Worked tirelessly with creative staff and outside vendors to develop and execute new email campaigns, direct mail packages, SEM campaigns, sponsored banner ads, landing pages, web site, white papers, webinar materials, referral campaigns, seminars and trade show events.
- HSales ExecutiveHouseValues, Inc (changed to Market Leader, acquired by Trulia, acquired by Zillow)Sep 2003 - Jan 2005 (1 year 5 months)
- ZSales Account ExecutiveZonesJan 2001 - Sep 2003 (2 years 9 months)• Sold IT hardware and software to C-level executives, IT buyers and Help Desk Managers and Technology Directors across the U.S. markets. • Managed all phases of a sales lifecycle and all post sale interactions with customers including; responding to RFP’s, processing incoming orders, coordinating shipments, and handling customer-related issues
Education
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- Bachelor’s Degree, Business Administration, Management and OperationsUniversity of WashingtonAug 2022
- Strategic Brand DevelopmentAmerican Marketing AssociationAug 2022
- Associate’s Degree, Web Multimedia Authoring (Web Design)Bellevue CollegeJan 2022 - Aug 2022 (8 months)
- IMicrosoft-INSEAD Online Business Strategy and Financial AcumenINSEAD Executive EducationDec 2016
- HExecutive Education: Business to Business Marketing StrategiesHarvard Business SchoolJan 2013 - Dec 2013 (1 year)Executive Education - B2B Marketing Strategies: - Product Innovation - Go-to-Market Strategy - Channel Design and Management - Customer Segmentation - Leveraging Digital Marketing in Business Markets