Laura González Caro
About
Detail
Account Manager, Program Manager, Business development, Business process manager, KAM, Loyalty coordinator, product specialist, customer experience manager
Bogota D.C., Colombia
Résumé
Jobs
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Program Manager - ciscoCapgeminiJan 2023 - Sep 2023 (9 months)• Orchest and plan, working closely with different stakeholders and managing different customers. • Performance, monitoring and reporting in different tools also according to work with the engineers. • Quality assurance of the maintenance of the accuracy and goals of the standards of success. • Risk management identifying posible risks following up the behavior of the account with delivery team. Achievements: • Align more than 480 accounts into AMERICAS team with more than 98% of fulfilling our service • 95% of the maintenance on the renewals. • Manage of changes in a proper communication and solve issues with efficiency and agility. • Lead good working enviroment between engineers and resources of India.- Commercial Executive - SDRBionexoDec 2021 - Nov 2022 (1 year)• Prospect and include leads through potential Salesforce customers. • Establish strategies and rules for organizing funnel phases on the client's journey. • Achieve the proposed OKRs individually and as a group during the quarter. • Product implementation plans established for customer channels. • Customer management at different stages offering different solutions. Achievements: • Market analysis for opening new countries in Latin America such as Mexico and Ecuador. • 50% increase by 2022 in transforming users to fixed clients on the platform. • Parameterize salesforce for opportunity planning, defining scope, monitoring, and closing deals. • Rise in the position of SDR to commercial due to the communicative capacity and orienta
- E-Commerce CoordinatorKassani DiseñoApr 2021 - Jul 2021 (4 months)• Planning and execution of the digital strategy (Website, Google Ads, social networks). • Development of digital campaigns with strategic purposes for the brand and achieving the KPIs. • Coordination and connection into logistics area, customer journey, and payment gateway considering UX. • Management of agencies and internal areas such as design, communication, and data analysis to comply and optimize, through internal tools and flows, traceability in Woocomerce, as the post-sales process. Achievements: • Led digital transformation in commercial process, moving from face-to-face and POS processes to Web POS. • 10% of the increase in B2B and B2C leads acquisition,collection data recorded on website and online store. • Identifying im
- Account ExecutiveLoyalty Marketing ServicesAug 2018 - Apr 2021 (2 years 9 months)• Manage and execute the creation of the web development of Abbott Nutrition, CRM, and POS WEB. • Analyzing and collecting transactional information from users to coordinate commercial areas such as KAM, analyst, Call center, pharmaceutical chains, and projects. • Responsible for the evaluation through QA testing, SQL reviews and language, quality, and performance of data accumulation processes, consumer mechanics, and conversions. Achievements: • Generate strategic alliances through negotiations with different companies, increasing participation in campaigns and implementations. • Achieve 120% of the sales per campaign, thanks to the previous definition of the users consumption mechanics. • Provide timely responses to the requiremen
Education
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- PublicistUniversidad CentralJan 2013 - Sep 2019 (6 years 9 months)
Projects (professional or personal)
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- APROJECT MANAGER | AYESA – IBERDROLAAYESA – CONSTRUCTORA OHLNov 2024 - Nov 2025 (1 year 1 month)