Karen Luy Copywriter

UX WRITER

Data Annotation

Dec 2024 - May 2025 (6 months)

Developed conversational content for the AI. focusing on localizing.

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CULTURAL MANAGEMENT

PERUVIAN STAND AT THE BUENOS AIRES INTERNATIONAL BOOK FAIR

May 2023 - Apr 2025 (2 years)

Coordinated the event, guiding invited authors for the Ministry of Culture (Mincul) and the Peruvian Embassy, managing presentations and interviews at the stand.

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UX WRITER

BLUE MOON ESTATE SALES TAMPA EAST & NORTH

Dec 2022 - Current (3 years 7 months)

Creation, design, and content for Blue Moon Estate Sales Metro Tampa East & North. UX and Copywriting.. Developed and executed content strategies that enhanced user engagement and brand visibility across digital platforms.

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CULTURE AUDIT COPYWRITER

DP WORLD PERU

May 2021 - Sep 2024 (3 years 5 months)

Led copywriting and editorial efforts for the Culture Audit initiative, achieving Great Place to Work certification since the COVID-19 for DP World company in Peru. DP World headquarter is located at Dubai.

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UX WRITER

We localize

May 2018 - Aug 2018 (4 months)

Developed conversational for an Amazon project, focusing on localizing

UX WRITER

Belcorp

Jan 2018 - Feb 2018 (2 months)

UX Writer for "Consultora 100% Digital" project, to attract new members to work selling brands like Ésika, Cyzone y L'Bel through a new landing page and the new app "Únete a Belcorp". I created the copy and microcopy for the landing page, the app, and mailing.

SALESFORCE / RETAIL COPYWRITER

Belcorp

May 2007 - Jan 2016 (8 years 9 months)

Creative SalesForce Writer: Special materials for Belcorp consultants throughout Latin America. Creativity in events, trips of Top Consultants, - Crafted compelling marketing materials and product descriptions, driving sales and enhancing brand loyalty across Latin America.

Karen Luy

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