Luz Ochoa Industrial designer

Web and graphic designer

Vive Health

Feb 2021 - Jul 2022 (1 year 6 months)

- Frontend on WordPress and Figma - UX and UI design using Figma for the website: www.coretechortho.com - Creation of graphic materials and photo retouching as needed - Lead cleaning with Excel and Javascript

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Video editor and A/B Tester

Jan 2021 - Apr 2021 (4 months)

- A/B TESTING: Changing one Video variable and keeping everything else the same. Having 3 different versions for ONE video. With just a couple of changes in the first minute see which one gets the best Statistics. - WHY: Process of data collection using social media platforms as sources. - GOAL: Attract the Audience while scrolling through Facebook, using less than 10 seconds. - Make the first seconds of the Video attractive in order to hook the audience by adding more text, graphics, sounds, gifs, etc.

Design specialist

Exela S.A

Jan 2019 - Feb 2020 (1 year 2 months)

- Management of digital and printed content for editorial purposes. - Developed and executed editorial projects using Adobe InDesign and Photoshop software. - High-throughput automation and process management for the layout of printed and digital media using Adobe InDesign, Excel and Adobe Acrobat software. - Managed and designed marketing material on the company's website using FileZilla

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Graphic designer, community manager, and digital marketing assistant

MANUFACTURAS INFANTILES PEI

Nov 2017 - Apr 2018 (6 months)

- Graphic designer - Designed catalogs for fashion collections using Adobe InDesign, Photoshop, and Adobe Illustrator software - Community manager and virtual marketing assistant - Managed and designed marketing material on the company's website using FileZilla - Planned and developed advertising content for Facebook, WhatsApp, and Instagram (GIFs) platforms

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Magazine cover artist

Arts & Science Federation of Associations

Feb 2017 - May 2017 (4 months)

- Creative board member - Redesigned the visual identity for the magazine "Between Arts And Science" from Concordia University using Adobe Illustrator software - Designed and illustrated the journal cover achieving cohesion between art, science, and social studies using Adobe InDesign and Photoshop software

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Customer experience representative

Greenwich Associates

Oct 2016 - Apr 2017 (7 months)

- Executed marketing surveys to understand customer experience and improve services

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Sll all jobs

Jan 2016 - Current (10 years 4 months)

Artist performance residency at Sesc Dance Biennale "Multitude"

SESC SP Serviço Social do Comércio

Sep 2015

- Performative dancer for a choreography inspired by social interaction and social construction - This performance explored the movement of the body affected by the crowd

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Assistant designer

Atelier Marko Brajovic

Aug 2015 - Dec 2015 (5 months)

- Created graphic assets aligned to the established visual identity for the project "The path of the vaccines- Exhibition for Doctors without borders" using Adobe Illustrator - Video composition: - Recorded, organized, edited, and assembled recorded images into a finished product suitable for online broadcast for the project: "In the Jungle of Cities" from the São Paulo City Hall - Applied color theory using Adobe Premiere, After Effects, and Media Encoder. Storyteller: - Created digital sketches and illustrations, mixing typography and 2D animations to introduce the project "Spectrum" Exhibition from the Brazilian British Centre

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Book designer

SynTechBio

Aug 2014 - Oct 2014 (3 months)

- Designed book layout, interior, and cover using Adobe InDesign - Formatted text manuscript using Adobe InDesign. - Promoted and strengthened brand identity using marketing materials and digital assets like logo, branded material, web layout, and related stationery, using Adobe Illustrator

Unit leader

Girl Scouts of the USA

Jun 2014 - Aug 2014 (3 months)

- Planned and coordinated educational activities and sports for kids (5-16 years old) at the Girl Scouts

Product designer

iGEM Competition

Oct 2013 - Dec 2013 (3 months)

- Definition of the product requirements - Design and 3D modeling of the product using SolidWorks - Printing of the physical model in PLA with a 3D printer Product designer: - Creation and editing of explanatory videos about the product, its sequence of use, and its future design using Adobe Premiere

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Art intervention "The Reading Clothesline"

100en1día Bogotá

May 2013 - Jun 2013 (2 months)

- Creator and developer of an art intervention based on poetry and photography for the pedestrians at "100 on 1 day, Bogota" - This citizen movement aimed to create a model of social transformation

Voluntary environmental work

Pontificia Universidad Javeriana

Feb 2013 - May 2013 (4 months)

- Debated environmental situations that affected the university campus to develop solutions and student initiatives to tackle these issues

Luz Ochoa

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Luz Ochoa