Luisa Fernanda Ocampo Project Manager , sales & Business development

Business Development executive

Middlesex University Dubai

Nov 2022 - Apr 2025 (2 years 6 months)

•Overseeing outreach projects and operations.
•Representing LATAM and global market for the center of continuous studies.
•Manage summer camp and Immersion programs.
•Liasing with academics to design a deliver educational short programs.
•Working with the marketing team to plan promotional initiatives to target
prospective students and agents in events.
•Managed, reviewed and took action on large sets of data on CRM platforms

C

Manager UAE Branch

Colombian shapewear LLC

Oct 2021 - Sep 2022 (1 year)

• Delivered outstanding leadership, motivation, direction, and support to team members.
• Responsible for liaising and following up in negotiations with contractors and subcontractors.
• Planning, organizing, staffing, directing, and controlling the branch organization.
• Participated actively in brainstorming and the implementation of event plans and concepts with senior executives.
• Budgeting and reporting to the HUB in Colombia and the United States.
• Utilized CRM tools to maintain accurate records of daily visits, business interactions, and new client acquisitions, ensuring effective tracking of customer relationships and enhancing overall branch performance.

B

Business Development Coordinator

Jan 2021 - Dec 2021 (1 year)

• Delivered outstanding leadership, motivation, direction, and support to team members.
• Responsible for liaising and spearheading negotiations with contractors and
subcontractors.
• Led the negotiation of sponsorship deals where required.
• Participated actively in brainstorming and the implementation of event plans and concepts
with senior Executives.
• Aligned with the site team to ensure quality and on-time delivery

Marketing and Communications Manager

Vanadurga Ashram Colombia

May 2020 - Sep 2020 (5 months)

Design and monitored the online and offline communication campaign Handled the company's online presence and updated the company's website and various social media accounts Social media & influencerś marketing specialist Sponsors and Partners Collaborations Ads, SEO & SEM

SEO Expert & Web Content

Ebani Colombia

Nov 2019 - Jun 2020 (8 months)

As an SEO Expert & Web Content Specialist, I was responsible for web content development, corporate blogging, copywriting, and SEO optimization. My role involved creating engaging and optimized content to enhance online visibility and drive traffic. Additionally, I maintained updates in the CRM to track my progress on client projects, ensuring transparency regarding the volume of work completed and facilitating better client communication.

K

Associate Owner & Marketing Manager

Kimara Yoga School

Nov 2019 - Apr 2021 (1 year 6 months)

Corporate events management and general assistance during events Suppliers management and negotiation of events deals and contracts for the clients Conceptualized marketing campaigns Handled Social Media Marketing Handled marketing communications

C

Communication & Marketing Coordinator

Colombian Government Trade Bureau EE.UU.

Jul 2018 - Feb 2019 (8 months)

Organization and upkeep of press and social media clippings and reports affecting the company and Colombia Coordinate and execute Press trips, Media FAMs and events Draft and distribute press releases and update press materials as needed Support PR and social media initiatives, develop media list & database Research media, influencer and co-brand opportunities and proactively pitch Coordination of promotional opportunities Round media agendas for Key Stakeholders and personalities of the country

C

Intern in exports & Tourism

Colombia Government trade bureau for the Caribbean

Jan 2018 - Jun 2018 (6 months)

Assist the exports and tourism team to support Colombian exporters of all industries Management of CRM (salesforce) recording commercial activity and account management Logistic calls and accompaniment to Colombian companies on macro business fairs

Luisa Fernanda Ocampo

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Luisa Fernanda Ocampo