Luis Miguel Garza Elizondo
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Country Manager
Mexico
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Résumé
Jobs
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- 1Country Manager1fitMay 2024 - Current (1 year 2 months)country manager
- OHead of Business DevelopmentOYO Hotels and HomesSep 2019 - May 2022 (2 years 9 months)Responsible for the business development of OYO Hotels which is the second largest hotel chain in the world having 40 BDM´s in my team (hunters and farmers). •Strategy to control the contribution margin on the investment we make with hotels, service fees, payment of commissions, sales targets, hotel churns, target for new properties and number of rooms in Mexico having continuous trainings for my team. •Negotiations with hotel owners and their partners to create tailored strategies. •I negotiate and add 69 hotels and 1432 rooms in Mexico.
- DHead for Business DevelopmentDataPlorMar 2019 - May 2022 (3 years 3 months)I started the operation of the company in Mexico and LATAM as the manager in charge of bringing important global accounts to the company's portfolio and negotiate different market research services and quality leads of SMEs in Mexico and LATAM with in-person activities.
Hub Head MonterreyLG ElectronicsJul 2017 - Aug 2019 (2 years 2 months)Office leader with 8 KAMS, 45 promoters, 2 promoters' managers, 1 administrative manager, 3 finance managers and 5 administrative assistants in my charge. •Categories handled: TV, audio and video, home appliances and air conditioners. Clients: SORIANA, HEB, FAMSA, RAC, HOME DEPOT, CITY CLUB and LOWE'S, ELIZONDO, COMERCIAL ENCANTO, among others. •Daily monitoring of sales, analysis and projections of purchases, negotiation for weekly purchase orders, expert in forecasting, consensus of annual commercial conditions with clients, follow-up meetings and compliance with KPIs. •Created different strategies to increase Share achieving an 18% increase and a 29% increase in the contribution margin for my hub.- PSr. Regional ManagerPolaris Inc.Jun 2014 - Jun 2017 (3 years 1 month)Responsible of business development, service and sales for Polaris dealers in ORV, ATV and Side by Side products with their global brands Razor, Ranger, Sportsman and Indian Motorcycles. •Expert in forecasting and sales planning; I implemented a sales forecast plan for the company in México. •Monitoring and creation of Sales KPI's, After Sales follow up, Logistics, Customer Satisfaction and Operations. •Continuous training and follow-up meetings with 58 members who reported directly to me from the different dealerships, continuous improvement on the sales and business development strategies.
- National Sr. Manager of Departmental Stores, Wholesalers and Furniture Stores SalesSamsungJun 2012 - Jun 2014 (2 years 1 month)Responsible for sales and marketing negotiations with national clients in different distribution channels. •Expert in the analysis of annual forecast for the categories of: TV, Photographic Cameras, Audio and Video, DVD, BluRay. •Continuous negotiation meetings with purchasing managers/directors for joint planning and strategy creation. •In charge of 5 KAMS, 3 supervisors and 60 promoters who support to increase SELL OUT and Share in the clients' premium stores: continuous training. •Creation of strategies and KPI´s for monitoring and achieving our weekly objectives for each client. We increase the share by 31% and the marginal contribution of the different categories by 29%.
- Hub HeadOXXOMar 2009 - Jun 2012 (3 years 4 months)Selection and implementation of the offices and warehouses in Saltillo, Coahuila to begin OXXO / IMMEX operations with own company brands and patents of toys, sweets, electronics, games, cell phones and a business development department. •Recruitment and training of staff members for the areas of operation, distribution, finance, administration, control and monitoring (responsible for 35 people directly and 15 indirectly). •Planning and purchase 200 different fixed and seasonal skus for the assortment of 480 stores in my charge. •Create operational and sales strategies, KPI´s and establish monthly goals for growth and profitability, losses, average ticket increase by store.
- SSr. Key Account ManagerSONY MÉXICOJun 2005 - Mar 2009 (3 years 10 months)Forecast planning and distribution to customers for all Sony categories (TV, Audio and Video, Photographic Cameras, Videogames) with national accounts: FAMSA, Grupo Soriana, Bodegas LM, Elizondo, HEB and Encanto. •Create sales strategies with the purchasing managers/directors and find how to increase Share and margins. •Expert in product planning, negotiations for the creation of marketing campaigns, managing a team of 25 members. Extra Activities as a Consultant.
Education
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- Master of Business AdministrationUniversidad RegiomontanaFeb 2015 - Feb 2017 (2 years 1 month)
- MarketingUniversidad RegiomontanaFeb 2001 - Feb 2005 (4 years 1 month)