I truly believe that every project/brand/person has a story that deserves to be told, just as I believe that an idea needs to have a good strategy behind it in order to impact or inspire the lives of others.
Contact Luli regarding:
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Jobs
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Creative Strategist | Copy Writer
Freelance (Self employed)
Dec 2021 - Aug 2022(9 months)
- Content strategist & consultant for influencers and brands. . Manage multiple projects through pre-production to post-production as well as promotion across social media. Collaborate in pitches with creative colleagues. . Personal creative journey: @lulicirelli in Instagram. I write and examine my thoughts and the way I'm feeling about the world.
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Creative Director
SENSE MKT
Dec 2018 - Sep 2020(1 year 10 months)
- Responsible for managing content strategy for @luisanalopilato (6.2 M followers) . Responsible for creation, execution and optimization of brand campaigns executed by influencers Responsible for implementing internal processes and efficiencies across all account; responsible for managing team of 20 (account executives, producers, etc.) . Responsible for managing budgets and account retainers . Responsible for contract negotiations between brands and influencers . Accounts: Hyundai, Sedal, Nina Ricci and regional niche brands (Bamboo Ukeleles, Natier Natural Cosmetics)
Marketing & Creative Lead
Horizontal Studio
May 2017 - Dec 2018(1 year 8 months)
- Responsible for developing brand plan and providing overall direction to ensure effective implementation. . Responsible for briefing, planning, executing campaigns and product launches. Responsible for managing team of 6 people. . Accounts: Nike, Jeep, Budweiser, Corona, Fiat.
Senior Creative
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Aug 2015 - Dec 2016(1 year 5 months)
- Responsibilities: provided strategic and creative guidance to client. Development of strategic brand and products marketing plans and campaigns including its planning, creative assets and media plans within deadlines. . Brands: Sony, ESPN, Purina Pro
Senior Creative
Tribal Worldwide
Oct 2013 - Apr 2015(1 year 7 months)
- Planning, strategy, creativity and copywriting for digital campaigns for brands like: Volkswagen, Pampers, McDonald's.
Senior Creative
PQ Agency
Sep 2010 - Jun 2013(2 years 10 months)
- Responsible for conceptualizing and creating digital campaigns for brands such as Milka, Cadbury, Tang, Matarazzo and Arlistán
Junior Creative
DDB ARGENTINA
Jun 2009 - Oct 2009(5 months)
Education
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BRAND MANAGEMENT , Marketing/Gestión de marketing, general
Universidad del Cine de Buenos Aires
Jan 2017 - Jan 2019(2 years 1 month)
Multimedia Design
Escuela Da Vinci
Jan 2009 - Jan 2011(2 years 1 month)
Advertising and Creativity
Escuela Superior de creativos publicitarios del Argentina