Luke Arcilla

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Facebook & Google Ads Specialist

GrowthZacks

Jul 2024 - Jul 2025 (1 year 1 month)

• Create, set up, and publish paid advertising campaigns on Facebook and Google platforms • Monitor ad performance and analyze key metrics • Generate detailed reports with insights and recommendations • Collaborate with clients and marketing teams to align ads with brand goals and promotional strategies • Manage ad budgets to maximize ROI while reducing unnecessary spend

Market Research Assistant

Homestead Studio

Feb 2023 - Jul 2025 (2 years 6 months)

• Research products across industries to support marketing decisions • Collect and summarize customer reviews and testimonials from online platforms • Organize findings into actionable reports for marketing teams • Assist in analyzing market trends, competitors, and consumer behavior

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Appointment Setter / Lead Generator

Rowes Media

Jun 2022 - Feb 2023 (9 months)

• Generate & qualify real estate leads through research & prospecting • Conduct cold calls to potential buyers and schedule property viewings • Maintain records of leads, calls, and follow-ups in CRM or spreadsheets • Follow up to nurture relationships and improve conversions • Collaborate with agents and marketing teams to align outreach strategies

Market Research Assistant

The Snow Agency

Dec 2021 - Jun 2022 (7 months)

• Conduct product research weekly to uncover market insights • Gather and evaluate online reviews and video content for marketing purposes • Structure collected information to aid campaign planning & strategy • Support marketing managers with trend analysis and data-driven recommendations

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Collections Service Representative

Rms Collect Phils. Inc.

Nov 2018 - Jan 2021 (2 years 3 months)

• Collect payment for outstanding or overdue bills through the phone • Answer inbound and outbound calls from customers regarding all features of Client Credit Card • Resolve credit inquiries on new accounts • Make use of problem solving/decision making skills to achieve the highest level of customer satisfaction

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