Luiz Goulart

The HookWith over 25 years of experience at the intersection of technology and strategic growth, I help global tech companies navigate the complexities of the LATAM market. From architecting Go-to-Market (GTM) frameworks for industry titans like SAP and AT&T to scaling SaaS operations from the ground up, my focus is on transforming complex technical solutions into tangible business value.The Track Record I have a proven history of bridging the gap between global innovation and regional execution. Notable milestones include:Scaling Growth: Led Wrike’s LATAM expansion, growing regional ARR from $0 to $5M in three years and exceeding targets for 12 consecutive quarters.Strategic Market Entry: Engineered the GTM strategy for Quantum-inspired AI (Virtual-Q) and secured multi-million dollar pipelines within the first year.Public Sector Leadership: Secured landmark government contracts, including an $8M multi-year deal with a federal ministry.Operational Efficiency: Optimized loyalty ecosystems and vendor negotiations, consistently reducing operational costs by double digits for global agencies.The Future: AI & Digital TransformationAs the Founder of Tech Pulse BR, I am currently dedicated to democratizing access to disruptive technologies. I specialize in the strategic application of Artificial Intelligence—specifically Generative and Agentic AI—to help mid-market and enterprise clients modernize their sales cycles, incentive programs, and digital roadmaps.Core Expertise:Strategic Advisory: Market Entry, Expansion Strategy, & C-Level Negotiations.Sales Execution: Complex Deal Structuring, Consultative Selling, & Partner Ecosystems.Domain Specialization: AI & GenAI, SaaS/Cloud Platforms, Cybersecurity, & Loyalty Ecosystems.Global Perspective Fluent in Portuguese, English, and Spanish, I offer a trilingual approach to business that respects local cultural nuances while maintaining global standards of excellence.I am always open to discussing disruptive technology trends, LATAM market dynamics, or how AI can redefine your business's growth trajectory.Let’s connect or reach out at luiz.goulart@techpulsebr.com.