Luiz Eduardo Campello Neto Customer Relations / Insights / Data Quality

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independent consultant

Nov 2024 - Current (1 year 6 months)

Atendimento / Insights / Qualidade

Seed Digital SA

Jan 2021 - Jul 2024 (3 years 7 months)

Customer Relations / Insights / Data Quality

Seed Digital SA

Jan 2021 - Jul 2024 (3 years 7 months)

In my role in Customer Relations / Insights / Data Quality, I was responsible for ensuring the integrity and quality of data while driving process improvements and managing operations effectively. I utilized my skills in data analysis to transform customer and market data into actionable insights, creating dashboards, KPIs, and predictive indicators that significantly enhanced campaign performance, segmentation, and ROI. Additionally, I supported leadership through structured reporting and stakeholder alignment, which involved project follow-ups to ensure clear communication, prioritization, and timely execution across teams. By integrating digital marketing insights with organized execution and providing executive-level decision support, I

Gerente de desenvolvimento de negócios

Atlantica Hotels International

Jan 2020 - Aug 2020 (8 months)

Empresa de gestão de hotéis Desenvolvimento de novas oportunidades no Nordeste e interior de São Paulo. Negociações de conversões de bandeiras e novos hotéis. Valuation de novas oportunidades utilizando indicadores e benchmark dos hotéis em operação.

Commercial Business Development Manager

Atlantica Hotels International

Jan 2020 - Aug 2020 (8 months)

International hospitality managment company  Development of new opportunities in the northeaster part of Brazil and inner state São Paulo.  Negotiating conversions and green field builds.  Valuation of new opportunities according to the KPIs and in-company benchmarks

Commercial Manager

AG

Aug 2019 - Dec 2019 (5 months)

As a Commercial Manager at a high-end real estate development firm dedicated to transforming the way people live, I was responsible for the strategy and commercialization of in-stock units, leading to a remarkable performance of R$ 18MM within just six months. I focused on team building and management, fostering a collaborative environment that enhanced productivity and innovation. Additionally, I initiated the startup of the business intelligence department, which played a crucial role in data reporting and analysis. In my capacity, I reported directly to the CEO and the Board of Advisors, where I organized sales data, forecasts, and pipeline reports to facilitate fast, data-driven decisions. My role also involved coordinating communicatio

Gerente Comercial

AG

Aug 2019 - Dec 2019 (5 months)

Incorporadora boutique de alto padrão com a missão de transformar o modo que as pessoas vivem Estratégia e comercialização de unidades em estoque. Gestão e desenvolvimento de equipe. Criação da área de inteligência comercial. Reporte ao CEO e Conselho Administrativo. Performance de R$ 18MM em 6 meses.

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General Manager

Bon Grillê

Jun 2017 - May 2018 (1 year)

As General Manager, I was responsible for structuring action plans to reformulate the company and prepare for market growth. This included negotiating debt with financial institutions to reduce fees and increase credit availability, as well as forming strategic partnerships with suppliers. I led the reformulation of company culture and revised key staff job descriptions and skills to enhance operational efficiency. Additionally, I oversaw the marketing, financial, and operations departments, ensuring alignment across all functions. My experience in executive assistance proved valuable as I organized financial and operational data, such as cash flow, costs, and margins, to facilitate quick decision-making. I coordinated negotiations with sup

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Gerente Geral

Bon Grillê

Jun 2017 - May 2018 (1 year)

O Bon Grillê é uma rede nacional de fast food criada em 1994 pelo Grupo Bonfiglioli, fundadores da marca Cica. Atualmente, parte da holding Platinan Franquias, especializada em gestão multimarcas do mercado de franchising. Responsável pela montagem de plano de ação para reestruturação da empresa visando a reaproximação dos franqueados e clientes ✓ Gestão da área de marketing, financeira e operações; ✓ Estruturação de operações de crédito, negociando com as principais instituições financeiras. Captação de um novo sócio para franqueadora e venda de duas franquias para novos investidores; ✓ Negociações de parcerias estratégicas com fornecedores (como a FEMSA); ✓ Reformulação de cargos e competências de toda equipe de loja, reduzindo a folha em

Business Intelligence Manager

CCP Cyrela Commercial Properties

Oct 2014 - Dec 2016 (2 years 3 months)

As a Business Intelligence Manager, I was responsible for defining and monitoring the key performance indicators (KPIs) of the commercial department, developing actionable plans to leverage new business opportunities. I implemented the budgeting process for the commercial team, ensuring that financial resources were allocated effectively. My objective planning for the team included defining goals, establishing rankings, and creating a bonus plan that significantly increased team engagement, resulting in a revenue increase of over 5% above target and setting a company record for the most contracts signed in the following trimester. I conducted both quantitative and qualitative studies to assist the Commercial Director in negotiations with ma

Gerente de Inteligência de Mercado

CCP Cyrela Commercial Properties

Oct 2014 - Dec 2016 (2 years 3 months)

Empresa oriunda de uma Spinoff da Cyrela responsável pela gestão das propriedades comerciais (Shopping Centers, Lajes Comer- ciais e Galpões). Responsável pela internalização da área comercial e criação da área de inteligência. ✓ Definição e acompanhamento dos principais indicadores da área comercial com plano de ação para alavancar a comercialização; ✓ Implementação do processo de orçamento da área comercial; ✓ Elaboração/monitoramento de plano de metas, bonificação e ranking da equipe comercial que trouxe maior engajamento da equipe aumentando em 5% a receita de mall e mídia e batendo dois meses consecutivos a marca de maior número de contratos assinados; ✓ Estudos quantitativos e qualitativos que auxiliam a diretoria comercial na negocia

Especialista de Inteligência

Almeida Junior Shopping Centers

Mar 2012 - Sep 2014 (2 years 7 months)

Joint Venture entre uma empresa de shopping centers com ativos em Santa Catarina e a multinacional tida como a maior empresa de Shopping Centers do mundo Responsável pela área de planejamento e orçamento civil, controle e metas comerciais e informações de inteligência de mercado. ✓ Reporte direto à diretoria e aos sócios da empresa; ✓ Projetos de viabilidade de Shoppings Centers (Green Field e existentes) utilizando o método de fluxo de caixa descontado (Yield & TIR) para processo de CRI, FII e Due Dilligence; ✓ Acompanhamento da equipe comercial, por meio de diferentes análises financeiras das propostas e modelos de pricing para definição de valores de locação em conformidade com o planejamento estratégico da empresa, tracking de metas, mo

Intelligence Specialist

Almeida Junior Shopping Centers

Mar 2012 - Sep 2014 (2 years 7 months)

As an Intelligence Specialist, I was responsible for overseeing the Budgeting & Forecasting process, conducting project feasibility analyses for new malls using a 10-year discounted cash flow model (Yield & IRR), and reporting directly to the CEO on various studies and presentations of different business models aimed at enhancing the company’s management structure. My main focus was on key performance indicators such as Same Store Sales, Occupancy percentage, costs, Same Store Rents, and Leasing Spreads, ensuring that commercial financial analysis, tracking, and movements were meticulously managed. I developed a deep understanding of the main pain points within the organization, creating tailored reports for the CEO to facilitate better dec

Executivo Comercial

Frost Sullivan

Jun 2010 - Jul 2011 (1 year 2 months)

Responsável pelas vendas diretas com foco nas verticais de TI/Telecom, Automotivo e Aéreo. Desenvolvimento de novos clientes: Claro, Contax, Iveco e Embraer.

Account Executive

Frost Sullivan

Jun 2010 - Jul 2011 (1 year 2 months)

 Direct sales focused on IT/Telcos, Automotive and Aerospace markets.  Business Development of main accounts such as: Claro, Contax, Iveco e Embraer.

Suporte a Vendas & Marketing

Page Personnel

Nov 2008 - Apr 2009 (6 months)

Apoio a equipe comercial na implantação de novos processos para achar leads e relatórios diários à equipe para municia-los de informação para reuniões comerciais.

Sales Support, Sales & Marketing

Page Personnel

Nov 2008 - Apr 2009 (6 months)

 Support of the commercial team on implementing new processes and lead generation with daily reports to help them on client meetings.

Software Pre-Sales (Field)

Oracle

May 2007 - Oct 2008 (1 year 6 months)

 Business development with the commercial reps on business deals for strategic customers (over 500MM year USD revenue); main deals participated were: TAM, Magazine Luiza, Odebrecht, Banco Schain, among others.

Pré-Vendas – Software (GRC, Projetos & Gestão Imobiliária) - Field

Oracle

May 2007 - Oct 2008 (1 year 6 months)

Contratado para dar suporte a área de vendas na montagem de soluções de gestão de projetos, governança corporativa e gestão de propriedades para os clientes com faturamento superior a USD 500 milhões/ano; participação nos negócios com empresas como a TAM, Magazine Luiza, Odebrecht, Banco Schain, entre outros. Desenvolvimento de negócios trabalhando com equipe de especialistas globais para ministrar treinamentos e reuniões com os principais clientes.

Internship

ColgatePalmolive

Jan 2006 - Mar 2007 (1 year 3 months)

Estágio

Luiz Eduardo Campello Neto

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