Luiz Alberto de Melo

Luiz Alberto de Melo

About

Detail

São Paulo, Brazil

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • ELife
    Growth Marketing Analyst
    ELife
    Jun 2022 - Feb 2025 (2 years 9 months)
    - Responsible for demand generation and lead acquisition for the commercial team in Brazil and Portugal.

    - Managed Google Ads, Meta Ads, and LinkedIn Ads campaigns, focused on B2B SaaS.

    - Implemented tracking and data measurement via Google Tag Manager, ensuring seamless CRM integration (Active Campaign).

    - Developed dashboards and reports in Looker Studio for KPI monitoring and data-driven decision-making.

    - Planned and executed digital campaigns for events, webinars, and strategic marketing initiatives.

    - Continuously analyzed and optimized KPIs (ROI, CAC, ROAS), applying A/B testing to improve performance.
    Directly contributed to generating over R$100,000 in MRR.
  • B
    Paid Media Manager
    B
    Jan 2022 - Jun 2022 (6 months)
    - Responsible for managing paid media and digital strategies for B2B and B2C clients across industries such as Education, SaaS, Technology, Ecommerce, and Local Retail.

    - Planned and executed campaigns on Google Ads (Search, Display, YouTube, Shopping), Meta Ads, LinkedIn Ads, Twitter Ads, Bing Ads, and Pinterest Ads.

    - Managed annual budgets exceeding R$1 million, strategically allocating investments across channels to maximize performance.

    - Structured and monitored sales funnels, from budget definition to performance analysis.

    - Implemented tracking via Google Tag Manager and analyzed traffic with Google Analytics to drive data-based decisions.

    - Developed strategic reports and prese
  • V Company
    Paid Media Manager
    V Company
    Jun 2020 - Jan 2022 (1 year 8 months)
    - Performance in paid traffic management and digital marketing consulting for large B2B and B2C companies, developing lead acquisition and sales conversion strategies.

    - Planning and execution of paid media campaigns on Facebook Ads, Google Ads (Search, Display, YouTube, Shopping), and LinkedIn Ads.

    - Structuring and implementing conversion funnels for lead acquisition and qualification.

    - Implementation of tracking via Google Tag Manager and Facebook Pixel for performance measurement.

    - Analysis of metrics and continuous optimization using Google Analytics.

    - Configuration and structuring of CRM (Pipefy and other SaaS platforms) for commercial performance tracking.

    - Regular
  • A
    Sales Consultant | Chemical Products
    ALX Brasil
    Aug 2017 - Nov 2019 (2 years 4 months)
    - Responsible for the commercial negotiation of chemical products, as well as providing technical support to clients in the industrial chemicals and fertilizers sector.

    - Market research and expansion, developing new products to be incorporated into the company's portfolio.

    - Contact and negotiation with national and international suppliers; Freight contracting.

    - Sales of chemical products and raw materials for fertilizer production through direct importation.

    - Acting as the link between the client/importer and the supplier/exporter, supporting commercial and administrative activities related to the import operation.

    Key Achievements:

    - Conducted market analysis and identif
  • H
    International Experience | Hospitality Industry
    Hospitality
    May 2015 - Feb 2016 (10 months)
    Experience in the hospitality sector in Australia, providing customer service in multicultural environments and collaborating with local professionals and individuals from diverse nationalities.
  • Milner International College of English
    Exchange Student
    Milner International College of English
    Mar 2015 - Feb 2016 (1 year)
    Exchange program for English language improvement, attending a 30-week English course.
  • Embassy English
    Exchange Student
    Embassy English
    Jun 2014 - Jul 2014 (2 months)
    Exchange program for English language improvement and cultural immersion.
  • Tenaris
    Trainee Supply Chain
    Tenaris
    Jan 2014 - Oct 2014 (10 months)
    Monitoring, control, and daily follow-up in factories, comparing actual production versus planned production.

    Leading the resolution of production fluctuations to meet the delivery schedule.

    Responsible for weekly production meetings with representatives from other departments.

    Preparation of the monthly "compliance" report on deliveries to assess the company's customer service performance index.

    Key Achievements:

    Development of daily manufacturing production control processes.

    Monthly reporting on the company's Compliance Index.
  • Tenaris
    Manufacturing Trainee
    Tenaris
    Jan 2013 - Dec 2013 (1 year)
    Monitoring and supporting the production leader on the shop floor (manufacturer of steel pipes and fittings for the oil industry).

    Assisting maintenance and manufacturing teams during line shutdowns.

    Executing projects to improve material flow and finished goods storage.

    Implementing process improvements to reduce machining time for pipes.

    Conducting research to optimize operators' activities in their work areas.

    Acting as the interface between Manufacturing and IT for the implementation of electronic production data control.

    Key Achievements:

    Contributed to the production automation project by assisting workers in implementing automated processes.

    Serve
  • Tenaris
    Product Engineering Trainee
    Tenaris
    Nov 2012 - Jan 2013 (3 months)
    Responsible for planning tests for new products in the company's portfolio.

    Supervision during tests alongside technicians and operators, data collection, and final report preparation.
  • M
    Junior Buyer
    Metalfrio Solutions
    Jan 2012 - Nov 2012 (11 months)
    Responsible for negotiating and purchasing raw materials for the production of commercial refrigerators.

    Conducted negotiations to secure more competitive commercial purchasing conditions, ensuring quality and lead time for timely production fulfillment.

    Maintained a strong presence on the production line and with suppliers, strengthening relationships between the company and vendors.

    Collaborated closely with Engineering and Quality departments to develop new components and suppliers.

    Key Achievements:

    Negotiated cost reductions with suppliers and improved payment terms.

    Approved new suppliers/products to enhance quality and reduce costs.
  • M
    Purchasing Department Intern
    Metalfrio Solutions
    Aug 2010 - Dec 2011 (1 year 5 months)
    Responsible for performing administrative tasks, maintaining, and updating supplier contract data.

    Prepared documentation for director approvals regarding price adjustments or other contract modifications.

    Updated and monitored key performance indicators for the department.
Education verified_user 0% verified
  • MBA USPEsalq
    Master of Business Administration - MBA, Marketing
    MBA USPEsalq
    May 2019 - Dec 2020 (1 year 8 months)
  • FEI
    Bachelor of Engineering - BE, Metallurgical and Materials
    FEI
    Jan 2006 - Jan 2011 (5 years 1 month)