Vice General Manager
Maquinsa
May 2015 - Sep 2019 (4 years 5 months)
As Vice General Manager, I focused on improving manufacturing processes, enhancing time efficiency, quality, and capacity. I spearheaded business development initiatives for new units, including F&B Diversey, Impact, and Brandenburg LLC. Leading a diverse team of 50 professionals across accounting, finance, sales, supply chain, and logistics, I ensured seamless operations and collaboration. Additionally, I negotiated lines of credit with local banks to finance working capital. I also introduced modern advertising methods beyond traditional media, migrating to social media marketing and digital advertising strategies, including Facebook Ads and Meta Ads Manager. This transition allowed us to better position the company in search engines, sig