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Luis Porras
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Social Media Manager
Bogotá, Bogota, Colombia
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social media coordinator - RegionalDAFITIMar 2023 - Jul 2023 (5 months)- DSocial Media CoordinatorDafiti Group LATAMMar 2023 - Jul 2023 (5 months)Responsibilities: -Lead the marketing and social media team (6 people), ensuring the creation of the positioning strategy, Inbound marketing and launch of new products for Colombia, Chile and Argentina to optimize business development. -Lead and create social media projects through the management of the different digital positioning channels (Meta, Tiktok, Pinterest), implementation of paid advertising, SEO/SEM positioning and work with influencers. -Manage the budget of the area, ensuring the construction of Social Media projects, carrying out benchmarking study (consumer analysis, category, product) and building KPIs for the team. Achievements: - Increased community growth by 3% monthly, achieving up to 600 new followers per country for
- Social Media ManagerDDB ColombiaApr 2022 - Dec 2022 (9 months)Responsibilities: -Lead and supervise the digital marketing and social media team (5 people) in the development of 6 hotel brands (Marriott, Sheraton, JW Marriot, Courtyard, Marriott Resort & Marriott Bonvoy) in Latam. -Create, plan and guide the digital strategy of the six brands, through the implementation of the digital strategy: SEO/SEM positioning, paid advertising, content plan per brand, strategies with influencers and content creators and BTL activations. -Monitor and analyze the performance of digital ads for each of the brands using Sprinklr, Business Manager and Data Studio, with the objective of identifying insights and generating reports for strategic decision making. Achievements: - Maintained brand engagement above 2% monthl
- Social Media DirectorFantástica agenciaAug 2021 - Apr 2022 (9 months)Responsibilities: -Lead the digital marketing and social media team (8 people) ensuring the planning of the actions to be executed in social networks, creating and ensuring compliance with the KPIs of the team and managing the digital strategy for brands such as: Audi, Burger King, Bimbo, Corona, Budweiser, Becks, among others at national and international level. -Create and design the agency's comprehensive digital strategy, covering all its clients through organic content strategies, BTL brand activation (Marketing Stunts) and media plans (paid advertising, SEO/SEM positioning and programmatic). -Analyze the results of the campaigns carried out, through Sprinklr, Emplifi and Data Studio in order to create new strategies based on data and
- Associate Media PlannerProdigious Latin AmericaMar 2020 - Aug 2021 (1 year 6 months)Responsibilities: -Create and develop digital strategies for different accounts such as Starz and Sephora in the United States by implementing digital positioning campaigns (Paid Media). -Ensure daily tracking of insights on the behavior of the most important variables in order to generate a paid advertising strategy on different platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest & TikTok) and efficiently manage the budget. -Analyze measurement indicators (CPC, CPM, CPV, CPA, VideoViews, Thruviews, among others), ensuring an adequate digital positioning strategy. Achievements: - Increased Sephora's ROI by x3 in monthly Evergreen campaigns. - Decreased CPC, CPM, CPV indicators by up to 10% with constant monitoring and effective de
- Social Media Specialist & StrategistWunderman ThompsonOct 2018 - Mar 2020 (1 year 6 months)-Desarrollar y gestionar integralmente campañas creativas, diseñadas estratégicamente para maximizar el impacto y el alcance en proyectos relacionados con clientes como Ford y la Bolsa de Valores de Colombia. -Análisis exhaustivos de KPIs, optimización constante y seguimiento detallado, especialmente en proyectos digitales. -Creación de contenido web y publicitario de alta calidad, aplicando una visión estratégica para cumplir con las necesidades específicas de los clientes.
- Lead ContentJ. Walter Thompson WorldwideOct 2017 - Sep 2018 (1 year)-Encargado de la redacción, creación y desarrollo de contenido de web. -Diseñar y gestionar planes de contenidos. -Desarrollar campañas creativas para plataformas digitales.
- VICE DIGITAL NETWORKSVICE MediaSep 2016 - Sep 2017 (1 year 1 month)Manager brigada digital y medios aliados.
- RSocial Media Analyst/Co-founderRavers MagazineSep 2015 - Aug 2016 (1 year)Magazine digital especializado en música electrónica. Funciones: Manejo de comunicaciones de la marca y diseño de estrategias. Implementación de herramientas de programación y publicación del contenido (insights,kpis) en diferentes plataformas. Monitoreo y seguimiento de publicaciones/PQR's. Activaciones btl de marca.
Education
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- UDiplomatura, Digital plannerUniversidad Sergio ArboledaJan 2019
- UDiplomatura, Digital plannerUniversidad Sergio ArboledaJan 2019 - Dec 2019 (1 year)
- Economísta, EconomíaUniversidad Católica de ColombiaJan 2012 - Jan 2016 (4 years 1 month)
- UEconomísta, EconomíaUniversidad Catlica de ColombiaJan 2012 - Dec 2016 (5 years)