Luis Pedroza Melgarejo
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Senior Executive | Sales Director | Industry Head | B2B | Business Development | Regional Sales Manager
Mexico City, Mexico
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Industry Head MxUBITS Learning solutionsMay 2021 - May 2022 (1 year 1 month)- Record time in closing opportunities (21 days). Increasing team´s average revenue per license by 35% from 150 USD to 206 USD. Securing over 2000 licenses with large enterprises: Grupo Andrea, Heineken, DQ Laboratories. - Sales Director, responsible for 4 Business Development Managers. Planning, develop and implementing new budgets by creating new methods of forecasting from historical data and analytics. Continuous improvement through HubSpot CRM to generate and secu- ICommercial DirectorInvestedJan 2021 - May 2021 (5 months)- Development and commercialization of a value proposition for the B2B strategy. Research, pilot and define pricing for the financial wellness programs. Increasing sales leads by 50% month on month. Closing deals with AAA clients: Christus Mug - Plan, develop and execute the B2B commercial policies. Implement sales plans to meet the Budget. Direct the Marketing and CRM team, collecting and analyze data to create sales strategies. Working with internal product, operations, and customer servic
- GSales DirectorGympass MXJan 2020 - Oct 2020 (10 months)- Company pipeline model 2020, which was also adopted for LATAM countries. Objectives & Sales Budget adjustment by individual grade and portfolio potential, from Quarterly to Monthly basis. Regionalized the business - strategic management of the B2B sales team, setting goals and objectives (OKRs). Identifying new market opportunities and potential growth engines, including growth of new clients/members. Development and implementation of the companies Salesforce.
- Regional Sales Manager-Elite Group MX & CAManpowerGroupMay 2009 - Sep 2019 (10 years 5 months)- Increasing BDMs productivity by $6 MM annual, from Jr to Senior. 30% of team efficiency. Meeting and exceeding the regional annual billing budget ($150 MM) and profit ($24 MM). Trained and Qualified by ManpowerGroup USA on MSP program (Manage - Responsible for 12 Business Development Managers (BDMs). Accountable for the company KPIs. Developing, implementing, and directing business strategies for the regional team. Creating sales budgets and achieving P&L results through financial analysis,
Education
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- Bachelor of Science in MarketingUniversidad Tecnológica de MéxicoJan 2002 - Jan 2005 (3 years 1 month)
- TDiplomate "Business Acceleration"Tecnológico y de Estudios Superiores de Monterrey
- Diplomate "Sales Perfecting"Panamericana