Luis Millán Marketing Data Analyst

Paid Social Analyst

TubeScience

Jan 2026 - Current (10 months)

• Direct daily ad execution and creative analysis for major DTC and enterprise brands (including leading international rideshare, wellness, and personal care companies), overseeing testing and scaling within a combined client portfolio exceeding $6.5M in gross monthly ad spend.
• Managed cross-platform media buying across Meta and Axon (Formerly AppLovin), executing high-velocity creative testing using strict ABO structures while intentionally isolating variables for optimal performance.
• Coordinated the review, modification, and approval pipeline for AI-generated creative assets, ensuring rigorous alignment with brand guidelines and performance mandates prior to live deployment.
• Identified and scaled winning creative hits

R

Operations Project Coordinator

RevOffers

Nov 2021 - Jun 2022 (8 months)

• I was referred to RevOffers by my former supervisor in a previous position where I acquired experience in a Lead Management System the company was interested in using; my interview process was great, but in the middle of it the company decided to focus on other priorities and offered my a project coordination position instead.
• I joined the operations department of the company, handling a number of administrative tasks and particular requirements for all of the other departments of the company.
• As my primary focus in this position was to keep projects flowing smoothly, I mainly worked on project scoping, managing and updating existing workflows and automation, along with deadlines and updates to our project management

A

Clinical Consultant / Strategic Consultant

American Clinical Experience, Inc.

Jun 2019 - Sep 2020 (1 year 4 months)

• Joined the team at ACE by a recommendation made by a former colleague to the Owner/Director, who placed me in a training role among the Clinical Consultants team, managing to adapt quickly to the role and becoming a fully fledged Clinical Consultant of my own in short order.
• Later on, I took charge of the hiring and training of new, much-needed personnel for the Consulting and Marketing/Qualifying teams.
• These two actions managed to improve our social media standing significantly (from a practically non-existent position to a growing, highly active and successful presence), while on the sales department revenue increased 40% overall YoY up until March 2020, when the whole process shifted to a new product portfolio.

F

Sourced Inbound Data Specialist

Fuego Leads, LLC

May 2019 - Sep 2025 (6 years 5 months)

• Hired as a consultant to assist with the implementation and deployment of a Lead Management System in the company's workflow, with the ultimate goal of launching $100k-$500k monthly marketing campaigns, with optimal CPA values across the US.
• To this end, I worked with the provider's tech department and our internal IT team to get the system online and start managing the vendor integrations, controlling expenses and monitoring returns, analyzing everyday traffic volumes, win rates, post rates, and bidding ranges to perform daily optimizations in the campaigns, working closely with the leadership of the company to define, along with the media team, the strategic buying decisions weekly and monthly, supported by precise reporting thro

Project Support Officer

The Social Innovation Partnership

Mar 2019 - May 2019 (3 months)

• Took over handling the diary of the CEO of the company, Stephen Bediako, as well as coordinating with key personnel within TSIP for optimal task flows, support with internal operations, and collecting and analyzing financial KPI's and other information for monthly reports.

Recruiter

Valatam

Feb 2019 - Jun 2019 (5 months)

• After a number of projects and assignments, the company's CEO switched me to the position of recruiting in specialized fields for particular assignments, such as legal, IT, lead generation, marketing, and graphic design professionals on a commission basis.

Legal Assistant

Linkilaw

Jan 2019 - Mar 2019 (3 months)

Started working on 2nd level lead generation strategies and regularly drafted business proposals, working directly with a Senior Legal Specialist and other employees and managers of the company. I was also involved in generating awareness and marketing opportunities for the company through collaboration with journalists via the HARO platform, following up with website visitors, and keeping customer databases up to date.

G

General Operations Manager

Go Direct Lead Generation

Mar 2017 - Apr 2019 (2 years 2 months)

• Managed the systems, day-to-day operations, modifications, tweaks, and troubleshooting at a core level of the general infrastructures that kept the company running smoothly.
• I began my work at GDLG as a QA/Trends analyst but transitioned quickly to a Key Accounts Management role, in close cooperation with the former C.O.O. of the company.
• Throughout this time I also learned to operate, control, and troubleshoot most of the vital systems that kept the operations going day by day, and it eventually became my primary role at the company (on par with assisting our customers and partners with their requirements and questions about regular business).
• I had also been tasked previously with managing marketing and sal

Client Relationship Manager

Valatam

Jan 2017 - Jan 2019 (2 years 1 month)

• On par with my first client assignment, I was simultaneously responsible for client relations and assistance with tasks (on a per client, personalized basis), which could involve document drafting and proof-reading, data and teams management, data procurement and analysis, performing needed corrections on systems, databases and work teams, and the drafting of daily, weekly, and monthly reports on work-related activities and developments.
• The position involves a complete understanding of classic and online office suites and tools, as well as the usage of a wealth of different local and web based tools for live remote collaboration with clients and their associates on different countries and for different tasks.

Lead Generation Assistant

Valatam

Jan 2017 - Mar 2017 (3 months)

• My initial position with Valatam involved performing lead scouting, generation and prospecting for wealth management firms associated with Valatam, mainly, Plan Wealth Management and St. James International, on the Mexican, Argentinian and Panamanian markets.

U

Technical Salesman

Unigames C.A.

Jan 2013 - May 2013 (5 months)

Worked with the company doing retail sales, billing, stock control, and also provided advice on suppliers (including their products), and technical assistance for smartphone and computer repairs

Luis Millán

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Luis Millán

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