Luis Maruenda Terrés

Luis Maruenda Terrés  new_releases

About

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Media Buyer & Creative Strategy
Madrid, Community of Madrid, Spain

Contact Luis regarding: 
work
Full-time jobs
Starting at USD50k/year

Timeline


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Job
school
Education

Résumé


Jobs verified_user 0% verified
  • freelance
    Media Buyer & Creative Strategist public Remote experience
    freelance
    Apr 2024 - Current (2 years 5 months)
    Specialized in Google Ads, YouTube Ads, and Meta Ads, running different campaigns from ecommerce sales to real estate and insurance lead gen. Skilled in optimizing bids, budgets, and placements based on ad relevance, engagement, and historical performance. Proficient in the use of platforms like Google Analytics, Looker, Tableau, etc., to analyze data and run A/B tests to scale the most effective creatives. ● Managed an average ad budget of 100k/mo. ● Managed a total of over 4.2M in ad spend with a cumulative return of 22.7M over 2.5 years for all the accounts I managed. ● In a single month, managed 380k of ad budget, generating 2.7M with Google Ads. ● Achieved a 17.4 weekly ROAS with Meta for an ecommerce brand launching a brand-ne
  • O
    Enterprise Account Executive
    OPINATOR
    Nov 2023 - Apr 2024 (6 months)
    Covering South EMEA, Mexico, and US markets working directly under the co-founder and Head of Sales. Booked meetings, qualified pipeline opportunities, and ran demos with CXOs, CX VPs, and directors of CX. In charge of the full sales cycle from managing inbound leads, outbound prospecting, demos, negotiating contracts, and closing.
  • Instaleap
    EMEA Strategic Partnership Executive
    Instaleap
    Apr 2023 - Nov 2023 (8 months)
    Only SDR covering EMEA (Central and South Europe, Middle East, and Africa) working directly with the VP of International Sales. -Developed from scratch SOPs, outreach processes, and messaging for each of the territories that new SDRs can use to shorten ramp-up time, understand Instaleap’s value proposition, customers’ challenges, and start booking meetings in the first few weeks. -Reached out, had conversations, and booked meetings with COOs, CIOs, and Directors of eCommerce. -Metrics - July, onboarding, no quota. August, 100% of fully ramped quota. (No ramping quota).
  • Confluent
    Enterprise SDR - Iberia
    Confluent
    Aug 2022 - Mar 2023 (8 months)
    ● Only Enterprise SDR covering Spain and Portugal. ● 140% quota attainment Q4 2022 and 100% quota attainment Q1 2023. ● Booked 26 meetings and sourced 11 S2 opportunities in a single month (November) doubling the monthly quota of 13 meetings and 5 opps. ● Generated over 1.5M in pipeline. ● Consistently ranked top #2 for the number of quarterly cold calls in a team of 10.
  • freelance
    Direct Response Copywriter & Media Buyer
    freelance
    Oct 2018 - Aug 2022 (3 years 11 months)
    I wrote emails, SMS, sales pages, product descriptions, and Facebook and YouTube ad scripts and managed ad accounts to increase sales for eCommerce brands, coaches, and service-based businesses (mostly agencies and SaaS). • Generated $7M in revenue collectively for my clients. • Raised open rates from 2% to 20% and CTRs from 0.5% to 30% for a coaching offer in 30 days. • Raised total revenue coming from email from 10% to 40% in 5 months for an ecommerce brand in the beauty space. • Increased the landing page conversion rate for a mushroom supplement from 0.5% to 2.5%. • Leveraged Google Analytics to increase CTR for Google Search Ads from 0.3% to 4.6% for a US aesthetic clinic. • Achieved a 357% increase in CTRs with Meta Ads for a r
Education verified_user 0% verified
  • Universidad de Alicante
    Bachelor's in Marketing and Business Administration
    Universidad de Alicante
    Sep 2016 - Jun 2021 (4 years 10 months)