L

Luis Javier colina

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Quintana Roo, Mexico

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  • Tastewise
    Sr Business Development Specialist
    Tastewise
    Nov 2023 - Current (3 years)
    • Drove a 30% increase in new business pipeline through strategic presence at industry events and personalized client engagement. • Utilized AI-based consumer insights to craft data-driven campaigns • Identified and capitalized on emerging food trends, influencing go-to-market strategies and driving a 20% uplift in qualified leads. • Collaborated with Customer Success and Marketing teams to support customer lifecycle management and upselling strategies.
  • The Point Company
    Team Leader – Sales Development
    The Point Company
    Jun 2023 - Nov 2023 (6 months)
    • Led and coached a team of 10 BDRs, improving overall team quota attainment by 35% and reducing churn • Rolled out personalized outreach workflows that increased engagement by 40% and enhanced sales funnel quality. • Created training frameworks for new hires, reducing onboarding time by 30% and increasing client satisfaction. • Partnered with Customer Success to ensure seamless handoff post-sale, supporting client onboarding and long-term success.
  • The Point Company
    Sales Development Representative
    The Point Company
    Mar 2022 - Jun 2023 (1 year 4 months)
    • Surpassed individual sales targets contributing to major pipeline growth. • Championed market segmentation efforts that led to 35% response rate uplift. • Participated in cross functional initiatives to enhance lead qualification and client nurturing strategies. • Played a key role in optimizing lead sourcing methods, significantly increasing SQL quality and reducing sales cycle length.