Luis Guillermo Ocampo Anchorena
About
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Creative Director | Senior Digital Designer
Lima Province, Peru
Résumé
Jobs
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Creative DesignerOPPONov 2025 - Current (1 year)● Develop creative and visual assets for smartphone product launches and digital campaigns, ensuring premium brand perception and visual consistency across platforms.
● Design social media, digital advertising, and campaign materials aligned with global brand guidelines and regional market needs.- Digital DesignerHSADDec 2023 - Oct 2025 (1 year 11 months)Diseñador Gráfico publicitario y animador digital para LG Electronics.
- Senior Digital Advertising Designer — HSAD USA / LG ElectronicsHSADDec 2023 - Oct 2025 (1 year 11 months)● Led digital and advertising design for LG Electronics across POP materials, in-store displays, OOH advertising, and digital platforms.
● Designed UX/UI and interactive digital catalogs for LG’s Home Appliances, TV, and Audio product lines.
● Produced motion graphics, 2D animations, and video walls for commercial and retail environments.
● Collaborated with U.S.-based and international teams, aligning local executions with global brand standards and campaign objectives. - TDirector creativoThunder Brand StudioOct 2023 - Nov 2024 (1 year 2 months)Director Creativo de Thunder Brand Studio, servicios de Branding y contenido Social Media para emprendedores.
- CDiseñador gráficoCentre Civic Can Castelló BarcelonaDec 2021 - Mar 2022 (4 months)Dirección de Arte del espectáculo de danza contemporánea Amor Volat Undiqué, Carmina Burana para el Centro Cívico Can Castelló.
- JAudiovisual Director / Producer — JETPACK FilmsJETPACK FilmsJun 2018 - Oct 2023 (5 years 5 months)● Produced and directed corporate and commercial audiovisual projects for brands such as BBVA, Claro, Puma, and retail centers.
● Directed and delivered audiovisual content for international theatrical and streaming projects, collaborating with U.S.-based production teams.
● Managed end-to-end production workflows: concept, filming, post-production, and final delivery. - JDirector creativo y diseñador gráficoJETPACK FilmsJun 2018 - Oct 2023 (5 years 5 months)Desarrollo de concepto y estrategia creativa. Creación de contenido para campañas publicitarias en medios digitales para marcas como Puma, Claro, BBVA, Falabella, Cencosud, Open Plaza. Portafolio de proyectos: www.jetpackfilms.online
- Art Director — Mandrágora EntertainmentMandrágora EntertainmentDec 2017 - Nov 2024 (7 years)● Directed audiovisual and advertising projects for TV, retail, and digital media for major clients and commercial spaces.
● Led creative direction, visual storytelling, and production for large-scale shows and cultural events, including nationally recognized productions.
● Oversaw concept development, visual identity, and multimedia execution for digital campaigns and live performances.
● Managed multidisciplinary creative teams across design, video, and production. - Realizador audiovisual y fotógrafo publicitarioNotionAug 2016 - Sep 2017 (1 year 2 months)Realización audivisual de Reality “Festival Claro 2016” para ATV. Realización audivisual del programa de televisión "Mírame" para ATV.
- Director de arteMandrágora EntertainmentDec 2017 - Jun 2023 (5 years 7 months)Dirección de artes visuales para proyectos de espectáculo “HADAS” y “Ciudad Fantasía” (Teatro Municipal de Lima y Gira Nacional Open Plaza 2017 y 2018).
Creación de piezas gráficas para campañas publicitarias.
Fotografía publicitaria para campañas de TV y medios digitales. - Account Executive / Creative Projects — NOTIONNotionAug 2016 - Sep 2017 (1 year 2 months)● Managed advertising and design projects for major regional brands within retail, hospitality, and lifestyle sectors.
● Coordinated creative production, timelines, and client communication for digital and integrated marketing campaigns.
● Supported large-scale TV and live event productions at a national level. - Asistente de producciónTelenetworkJan 2012 - Dec 2014 (3 years)
Education
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- Bachelor's degree, Communication and Media StudiesUniversidad de LimaJan 2009 - Dec 2013 (5 years)