Luis Guillermo Fernandez Infante
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Luis Guillermo Fernandez Infante

Luis Guillermo Fernandez Infante  new_releases

About

Detail

Paid media analyst at Norte Digital Latam
Lima, Peru

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Starting at USD1.5k/month
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Timeline


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Résumé


Jobs verified_user 15% verified
  • Xpider Digital
    Paid Media Analyst public Remote experience
    Xpider Digital
    May 2025 - Current (1 year)
  • Norte Digital Latam
    Paid media manager Sr. verified_user Verified experience
    Norte Digital Latam
    Sep 2022 - Current (3 years 8 months)
    - As a Senior Paid Media Manager, I was responsible for customer management for high-profile clients such as Paraíso Perú, Inmobiliaria Los Portales, Autoland, GAP, and The North Face. - I planned, implemented, optimized, and analyzed SEM campaigns utilizing advanced digital and AI tools, ensuring maximum effectiveness and ROI. - Conducted thorough data analysis of the Peruvian market to inform strategic decisions and optimize lead capture flows, enhancing customer engagement and conversion rates. - Measured key events and configured tag integrations to streamline tracking and reporting processes. - Additionally, I leveraged SQL skills to transform and combine queries as per client requests, which improved the visualization of campaign
  • Manya
    Media Analyst
    Manya
    Dec 2021 - Aug 2022 (9 months)
    -Customer satisfaction achieved by reaching set goals. -Development and implementation of strategies for digital campaigns. -Optimization of digital campaigns. -Detection of insights. -On-demand reporting. -Configuration of Facebook Pixel.
  • O
    Technical Coordinator
    ONPE - Oficina Nacional de Procesos Electorales
    Mar 2021 - Jun 2021 (4 months)
    -Impeccable electoral day process -Coordination of electoral activities within the framework of the electoral process. -Electoral assistance to polling station members during voting and counting. -Training and credential delivery to electoral stakeholders.
  • Autoridad de Transporte Urbano para Lima y Callao
    Program and Management Analyst
    Autoridad de Transporte Urbano para Lima y Callao
    Sep 2020 - Jan 2021 (5 months)
    -Analysis and appropriately applied sanctions. -Analyze data provided by mileage operators, such as maximum speed, average speed, and travel time. -According to the protocols of the entity, determine the respective sanctions and payments for the concessionaire based on the distance traveled. -Create statistical charts for presentation to the Operations Directorate of the ATU (Metropolitan Transportation Authority).
  • Municipalidad de Lima
    Information Manager
    Municipalidad de Lima
    Sep 2019 - Sep 2020 (1 year 1 month)
    -Successfully reduced the automobile infringement rate by 40%. -Safeguard a backup of processed data during the service day in accordance with Ordinance No. 2164 and Exclusive Lane Invasion resolution. -Collect the information processed by area operators. -Conduct the corresponding purification under the error detection regime developed by the undersigned. -Generate the daily report requested by the user area in data and statistical graphics. -Implement changes to reports as requested by urban transport management.
  • Municipalidad de Lima
    Assistant Administrator
    Municipalidad de Lima
    Sep 2018 - Aug 2019 (1 year)
    -More efficient processes and workflow procedures. -Development of an improved method for evaluating situations and controlling SCTR insurance for municipal service providers. -Attendance control for service providers, management of medical leaves, and justifications. -Excel reports on staff hired by salary, role, and concept.
Education verified_user 0% verified
  • Certiprof
    Artificial Intelligence Professional Certificate - CAIPC® ! public Remote experience
    Certiprof
    Aug 2024 - Sep 2024 (2 months)
  • U
    Digital Marketing Planning public Remote experience
    Universidad ESAN – Graduate School of Business.
    Nov 2022
    Folio 2933
  • Google Digital Academy
    Google Ads Search Certification public Remote experience
    Google Digital Academy
    Sep 2022 - Current (3 years 8 months)
  • C
    Advertising with Meta public Remote experience
    Coursera EDX
    May 2022 - Jun 2022 (2 months)
  • CIBERTEC
    Information Technology
    CIBERTEC
    Jan 2019 - Jan 2022 (3 years 1 month)
  • Universidad Peruana de Ciencias Aplicadas
    Computer Science
    Universidad Peruana de Ciencias Aplicadas
    Jan 2013 - Jan 2019 (6 years 1 month)
  • University of Cambridge
    Higher Vocational Training, Curriculum, and Education Program
    University of Cambridge
    Jan 2012 - Jan 2014 (2 years 1 month)
  • Asociación Cultural Peruano Británica
    Higher Vocational Training, General Studies
    Asociación Cultural Peruano Británica
    Jan 2009 - Jan 2012 (3 years 1 month)