Luis Guillermo Fernandez Infante
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Luis Guillermo Fernandez Infante

Luis Guillermo Fernandez Infante  new_releases

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Performance Marketing Manager | Paid Media, SEM/PPC, Analytics & Lead Generation
Lima, Peru

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Full-time jobs
Starting at USD2.2k/month
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Résumé


Jobs verified_user 34% verified
  • Xpider Digital
    Senior Media Analyst public Remote experience
    Xpider Digital
    May 2025 - Current (1 year 2 months)
    Led media planning and campaign optimization for international clients across Latin America, North America, and Europe. Managed SEM/PPC and paid media campaigns, including planning, implementation, budget allocation, performance analysis, and optimization. Worked with interdisciplinary teams across media, creative, SEO, analytics, and implementation to align campaign execution with client goals. Translated client objectives into media strategies, campaign structures, and measurable performance goals. Built performance reports with recommendations across media, creative, web performance, and conversion opportunities. Supported tracking setup, event measurement, and conversion configuration to improve reporting accuracy and campaign visibilit
  • Norte Digital LATAM
    Key Account Manager verified_user Verified experience
    Norte Digital LATAM
    Mar 2024 - Current (2 years 4 months)
    I manage key accounts across retail, real estate, automotive, and consumer industries, including brands such as GAP, The North Face, Guess, Paraíso Perú, Inmobiliaria Los Portales, Autoland, and Albamar Grupo Inmobiliario. My role combines client management, performance analysis, SEM/PPC campaign planning, budget optimization, and coordination with internal teams to support campaign goals and improve digital acquisition results. Key responsibilities include: Managing monthly digital ad budgets of over USD 150K. Planning, optimizing, and analyzing SEM/PPC campaigns. Reviewing market and campaign data to identify optimization opportunities. Improving lead capture flows, event tracking, and tag implementation. Coordinating wit
  • Norte Digital LATAM
    Sr. Paid Media Manager verified_user Verified experience
    Norte Digital LATAM
    Aug 2023 - Feb 2024 (7 months)
    Managed and optimized SEM/PPC campaigns for high-volume accounts, with monthly ad budgets of over USD 100K. Implemented, optimized, and analyzed paid media campaigns focused on lead generation and campaign efficiency. Reviewed market and campaign data to identify actionable insights. Improved lead capture flows through campaign optimization, event tracking, and tag configuration. Coordinated with design, SEO, and implementation teams to align campaign execution with client objectives. Prepared performance reports to support budget, optimization, and campaign decisions.
  • Norte Digital LATAM
    Jr. Paid Media Manager public Remote experience
    Norte Digital LATAM
    Aug 2022 - Jul 2023 (1 year)
    Planned, implemented, and optimized SEM/PPC campaigns for clients across different industries, managing monthly ad budgets of over USD 70K. Managed paid media campaigns focused on demand generation and lead acquisition. Analyzed performance metrics by channel, audience, creative, and funnel stage. Implemented event tracking and tag configuration to improve campaign measurement. Prepared campaign reports with insights and optimization recommendations.
  • Manya
    Media Analyst verified_user Verified experience
    Manya
    May 2021 - Aug 2022 (1 year 4 months)
    -Customer satisfaction achieved by reaching set goals. -Development and implementation of strategies for digital campaigns. -Optimization of digital campaigns. -Detection of insights. -On-demand reporting. -Configuration of Facebook Pixel.
  • O
    Technical Coordinator
    ONPE - Oficina Nacional de Procesos Electorales
    Feb 2021 - May 2021 (4 months)
    -Impeccable electoral day process -Coordination of electoral activities within the framework of the electoral process. -Electoral assistance to polling station members during voting and counting. -Training and credential delivery to electoral stakeholders.
  • Autoridad de Transporte Urbano para Lima y Callao
    Program and Management Analyst
    Autoridad de Transporte Urbano para Lima y Callao
    Sep 2020 - Jan 2021 (5 months)
    -Analysis and appropriately applied sanctions. -Analyze data provided by mileage operators, such as maximum speed, average speed, and travel time. -According to the protocols of the entity, determine the respective sanctions and payments for the concessionaire based on the distance traveled. -Create statistical charts for presentation to the Operations Directorate of the ATU (Metropolitan Transportation Authority).
  • Municipalidad de Lima
    Information Manager
    Municipalidad de Lima
    Sep 2019 - Sep 2020 (1 year 1 month)
    -Successfully reduced the automobile infringement rate by 40%. -Safeguard a backup of processed data during the service day in accordance with Ordinance No. 2164 and Exclusive Lane Invasion resolution. -Collect the information processed by area operators. -Conduct the corresponding purification under the error detection regime developed by the undersigned. -Generate the daily report requested by the user area in data and statistical graphics. -Implement changes to reports as requested by urban transport management.
  • Municipalidad de Lima
    Assistant Administrator
    Municipalidad de Lima
    Sep 2018 - Aug 2019 (1 year)
    -More efficient processes and workflow procedures. -Development of an improved method for evaluating situations and controlling SCTR insurance for municipal service providers. -Attendance control for service providers, management of medical leaves, and justifications. -Excel reports on staff hired by salary, role, and concept.
Education verified_user 0% verified
  • Certiprof
    Artificial Intelligence Professional Certificate - CAIPC® ! public Remote experience
    Certiprof
    Aug 2024 - Sep 2024 (2 months)
  • U
    Digital Marketing Planning public Remote experience
    Universidad ESAN – Graduate School of Business.
    Nov 2022
    Folio 2933
  • Google Digital Academy
    Google Ads Search Certification public Remote experience
    Google Digital Academy
    Sep 2022 - Current (3 years 10 months)
  • C
    Advertising with Meta public Remote experience
    Coursera EDX
    May 2022 - Jun 2022 (2 months)
  • CIBERTEC
    Information Technology
    CIBERTEC
    Jan 2019 - Jan 2022 (3 years 1 month)
  • Universidad Peruana de Ciencias Aplicadas
    Computer Science
    Universidad Peruana de Ciencias Aplicadas
    Jan 2013 - Jan 2019 (6 years 1 month)
  • University of Cambridge
    Higher Vocational Training, Curriculum, and Education Program
    University of Cambridge
    Jan 2012 - Jan 2014 (2 years 1 month)
  • Asociación Cultural Peruano Británica
    Higher Vocational Training, General Studies
    Asociación Cultural Peruano Británica
    Jan 2009 - Jan 2012 (3 years 1 month)